Cakebread Cellars Launches New Central Coast Wine Brand, Bezel

The Bezel Portfolio of Wine to be Available Nationwide Beginning in March 2025

NAPA VALLEY, Calif., March 13, 2025 /PRNewswire/ -- Today, Cakebread Cellars, one of Napa Valley's premier family-owned wineries, announced the nationwide launch of its new brand, Bezel, from California's Central Coast. Perfect for elevating everyday occasions, the latest innovation from the Cakebread family is available beginning in March. Bezel offers vibrant, fruit-forward wines that blend more than 50 years of the Cakebread family's winemaking expertise with the Central Coast region's unique terroirs. The new brand's portfolio includes Cabernet Sauvignon, Chardonnay, Pinot Noir and Sauvignon Blanc (available in select markets).

"Bezel's national debut marks an expansion in Cakebread Cellar's commitment to making wines that are distinct and accessible," said Mike Jaeger, President and CEO of Cakebread Cellars. "This new venture not only broadens Cakebread's reach beyond Napa Valley, but also broadens the occasions we can serve, offering special wines for everyday moments." 

"Our family's story, inspired by our parents, Dolores and Jack Cakebread, has always centered on bringing people together through welcoming experiences and high-quality wines," said co-owners Bruce and Dennis Cakebread in a joint statement. "Bezel represents a continuation of this legacy, offering carefully crafted wines that pair best with friends and family. With its distinctive properties and lush vineyards, the Central Coast proved to be the perfect region to extend our family's winemaking outside of Napa, embracing it as our new home for Bezel."

Bezel wines are meticulously blended to showcase the defining elements of the Paso Robles and San Luis Obispo Coast AVAs. These regions foster ideal conditions for bright fruit flavors and refreshing acidity, delivering wines that are as enjoyable as they are expressive. Winemaker Jane Dunkley brings extensive international experience to Bezel, having worked 25 harvests across Australia, Italy, Portugal and the U.S., focusing on the Central Coast.

"The blend of sunny days and cool, ocean-driven nights on the Central Coast creates the ideal conditions for our grapes," said Jane Dunkley, winemaker of Bezel. "Bezel captures the vibrant, fresh flavors that define the region with fruit-forward wines that are full of life. Each bottle reflects the dynamic character and essence of Paso Robles, offering a lively and engaging experience."

Rooted in the craftsmanship that has defined Cakebread Cellars, Bezel's name—a nod to the intricate setting in jewelry that enhances a gem's luster and the precision and artistry in watchmaking—reflects the brand's dedication to framing the region's vibrant and exceptional wines in each bottle. At its heart, Bezel is for those who seek wines that balance quality, style, and an approachable price point, making it the perfect choice for making every day, not so everyday.

To learn more about Bezel and locate wines at retailers nationwide, visit www.BezelWines.com.

About Bezel
Bezel was founded in 2022 by the renowned Napa Valley winery Cakebread Cellars. With grapes grown in the California Central Coast AVAs most suited to each varietal, Bezel represents the latest example of the Cakebread family's 50-year commitment to quality winemaking and terroir expression. The name Bezel is a nod to craftsmanship, symbolizing the winemaking expertise the Cakebread family brings to their new Central Coast venture. Capturing the unique charm and quality of California's burgeoning wine regions, Bezel wines are made for impromptu get-togethers and lively nights in, offering bottles priced just right to make every day, not so everyday.

About Cakebread Cellars
Cakebread Cellars was founded in 1973 by Jack and Dolores Cakebread, whose sons, Bruce and Dennis, own the winery today. In its 50-year history, the family-owned winery has earned a reputation for its exceptional wines, leading-edge sustainability practices, and culinary excellence. Cakebread Cellars is the proud recipient of multiple sustainability awards, including the Napa Green Medal Award IWCA silver-level membership, along with several Great Places to Work awards. Its success is built on quality, consistency, and continuity – not only in grape-growing and winemaking but in the dedicated people who create Cakebread Cellars' world-class wines. Best known for its Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, and Pinot Noir, the family's offerings include 18 wines in total, with nine distributed nationally and internationally.

About Kobrand Corp.
Founded in 1944, Kobrand Corporation remains one of the few family-owned wine and spirits companies in the United States. Kobrand's portfolio was meticulously selected according to a single, unerring principle: quality. This continued focus has made the Kobrand name synonymous with wines and spirits of the highest caliber for nearly 80 years. Kobrand is the exclusive agent for an outstanding selection of fine wines, spirits, and sakes from key regions around the world, including the United States, France, Italy, Spain, Portugal, Germany, Japan, Chile, Argentina, and New Zealand.

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SOURCE Bezel