BT21 from LINE FRIENDS and FriendsWithYou Announce Collaboration Set to Debut March 19, 2025

LOS ANGELES, March 11, 2025 /PRNewswire/ -- BT21, the globally loved character IP created by LINE FRIENDS, one of the world's fastest-growing global character brands, officially announces a special collaboration with FriendsWithYou, the Los Angeles-based art collective founded by Sam Borkson and Arturo Sandoval III, renowned for its joyful, immersive creations. This highly anticipated partnership debuts Wednesday, March 19 and will introduce a one-of-a-kind collection that merges the playful, uplifting world of FriendsWithYou with BT21's beloved characters, creating a fresh and unexpected offering for BT21's 30 million global supporters, affectionately known as UNISTARS.

This collection marks the latest in a series of noteworthy collaborations for LINE FRIENDS, which has continually pushed creative boundaries by teaming up with internationally acclaimed artists, designers and pop culture icons. FriendsWithYou has produced an expansive portfolio including large-scale public installations, contemporary art pieces, iconic characters like Little Cloud, featured in this BT21 collaboration, and the hit Netflix animated series True and the Rainbow Kingdom, all of which embody their core philosophy of promoting happiness and unity through art.

With a shared commitment to spreading happiness, friendship and positivity, BT21 and FriendsWithYou have come together to craft a collection that seamlessly blends their creative visions. FriendsWithYou's artistic signature characters (Little Cloud, etc.), vibrant colors, and dreamlike elements make them the perfect partner to connect with BT21, renowned for its unique characters, globally loved by the youth and the youthful at heart.

The BT21 x FriendsWithYou collection by LINE FRIENDS will include a range of merchandise, featuring colorful and whimsical designs that highlight both BT21 and FriendsWithYou's beloved styles while celebrating the spirit of individuality, self-expression and meaningful connection. Captivating UNISTARS and art enthusiasts alike, fans can expect limited-edition backpacks, umbrellas, water bottle bags, makeup pouches, plush cushions and more, all infused with the signature vibrancy of FriendsWithYou artwork and the universal charm of BT21 characters.

The BT21 x FriendsWithYou collection will be available for purchase online and offline at LINE FRIENDS SQUARE retail stores in Hollywood and New York City starting Wednesday, March 19th.  

For more information about the collaboration and to stay updated on the latest releases, visit LINE FRIENDS SQUARE official website or follow @linefriends_us on social media.

About LINE FRIENDS

LINE FRIENDS, known corporately as IPX, is a global character brand that originated from the digital sticker characters including BROWN, CONY and SALLY created for the popular mobile messenger app LINE, which has over 200 million active users worldwide. Expanding beyond its digital origins, LINE FRIENDS has become a major cultural and retail phenomenon through collaborations with top-tier global brands, artists, and entertainment properties. The brand has introduced highly successful IPs such as BT21 (in collaboration with BTS), TRUZ (with Treasure), bunini (with NewJeans) and others, cementing its presence as a leading IP platform catering to Millennials and Gen Z worldwide. Operating in 18 global markets, including Seoul, New York, Los Angeles, Tokyo, and Shanghai, LINE FRIENDS continues to connect with fans worldwide through immersive experiences and exclusive merchandise.

About FriendsWithYou

FriendsWithYou is the collaborative art project of Samuel Borkson and Arturo Sandoval III, founded in 2002 with the mission of promoting happiness, connectivity and spirituality through art. Their work spans multiple mediums, including immersive installations, sculptures, paintings and animation. FriendsWithYou has exhibited in museums, art galleries, and public spaces worldwide, including a 30-foot inflatable "Little Cloud" in the Macy's Thanksgiving Day Parade in 2018 and a 50-foot-tall permanent monumental sculpture, Starchild, commissioned by the City of Miami Beach. Their animated series True and the Rainbow Kingdom has gained international popularity on Netflix, further spreading their message of kindness and unity. Follow @friendswithyou on social media for more updates.

Media Contact:
Emily Fletcher
Public Haus Agency
emily@publichausagency.com 

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SOURCE LINE FRIENDS