Brad Palmer Joins Sequence Equity as Managing Partner as Firm Expands Its Private Investment Strategy

LOS ANGELES, March 5, 2025 /PRNewswire/ -- Sequence Equity, a multi-strategy investment firm focused on technology-driven human optimization and the sports ecosystem—including sports-enabled operating businesses, franchises, and adjacent platforms/technologies—is pleased to announce that Brad Palmer has joined the firm as Managing Partner. Palmer brings extensive experience as an entrepreneur, operator, and investor, positioning him to help drive Sequence's growth and further its mission of investing in transformative businesses across its various strategies.

Palmer is a seasoned leader with a proven track record of founding, scaling, and exiting successful companies. Most notably, as founder of B3 Group, he built the firm into one of the premier digital transformation companies in the Federal Health sector. Under his leadership, B3 Group achieved significant year-over-year growth and industry impact, attracting private equity investment in 2021 and ultimately resulting in the platform's successful sale to IBM Consulting in 2022 for $1.2 billion.

Beyond his entrepreneurial success, Palmer has been an active investor and advisor in high-growth sectors such as AI, SaaS, digital health, and sports technology, backing multiple companies that have achieved significant scale and successful exits. His expertise in technology-driven value creation and strategic growth aligns with Sequence Equity's mission to invest in transformational businesses positioned at the intersection of innovation and market resilience.

At Sequence, Palmer will lead the firm's private equity practice while contributing to its broader growth and investment strategy. As part of the General Partner team, he will help expand Sequence into a global platform for innovation and growth, with investments spanning technology, sports, and other high-impact sectors.

"Brad is a world-class operator who has built and scaled companies at the highest level," said Marcus Stroud, Co-Founder and Managing Partner of Sequence Equity. "His experience navigating complex, high-growth environments and his ability to drive meaningful outcomes for both investors and operators will be invaluable as we continue expanding Sequence. We're excited to have him as a partner in building a firm that stands apart in the market."

Palmer's addition comes at a pivotal moment for Sequence Equity, as the firm continues to attract top-tier talent, expand into the Los Angeles market, and launch new funds in 2025.

"I'm excited to join Sequence Equity at this dynamic stage of growth," said Palmer. "The firm has built a strong team of mission-driven individuals, and I look forward to contributing as we accelerate Sequence's growth and impact across our investment strategies."

About Sequence Equity

Sequence Equity is a multi-strategy private investment firm dedicated to identifying and supporting businesses that drive innovation and create measurable impact. With a strategic focus across its diverse investment platforms, Sequence delivers meaningful results while fostering sustainable growth and strong returns for its partners. The firm takes a collaborative, forward-looking approach to investments in technology, sports, and adjacent sectors.

Media Contact

Kelsey Cullen
Founder, KCPR
kelsey@kcpr.com
650.438.1063

View original content:https://www.prnewswire.com/news-releases/brad-palmer-joins-sequence-equity-as-managing-partner-as-firm-expands-its-private-investment-strategy-302393648.html

SOURCE Sequence Equity