BodyBio Unveils Brand Evolution, Reinforcing 25-Year Legacy in Cellular Health Innovation

MILLVILLE, N.J., March 20, 2025 /PRNewswire/ -- BodyBio, a pioneer in cellular health solutions since 1998, today announced a comprehensive brand evolution that honors its scientific heritage while embracing a bold vision for the future. While featuring a new look, the rebrand maintains the same science-backed formulations that practitioners and customers have known and trusted for years. As a third-generation, family-owned business, BodyBio's transformation reinforces its commitment to scientific excellence and innovation in the wellness space.

The rebrand represents more than just a visual refresh—it embodies BodyBio's dedication to advancing cellular health through rigorous research and development. The company's new identity maintains its foundational principles while introducing a contemporary aesthetic that reflects its position at the forefront of cellular health science.

"For more than three decades, BodyBio has been guided by an unwavering commitment to scientific integrity and cellular health innovation," said Jess Kane Berman, Co-Owner and Chief Brand Officer at BodyBio. "Our brand evolution celebrates this family legacy while positioning us to meet the evolving needs of health-conscious consumers who demand both scientific credibility and modern accessibility in their wellness solutions."

The brand evolution encompasses a refreshed visual identity that honors BodyBio's scientific roots while embracing contemporary design. The company has enhanced its digital presence to make cellular health education more accessible, while updated packaging reflects its premium position in the wellness category. This transformation also reinforces BodyBio's commitment to sustainability and environmental responsibility.

The rebrand comes at a time when consumers increasingly seek wellness solutions backed by scientific research and authentic brand stories. BodyBio's unique position as a family-owned business with deep scientific expertise sets it apart in an increasingly crowded wellness marketplace.

"As we honor our past and embrace our future, this evolution reinforces our mission to advance cellular health through scientific innovation," said Brad Berman, Co-Owner and CEO at BodyBio. "Our new brand identity better reflects who we are today—a dynamic, forward-thinking company built on a foundation of scientific excellence and family values."

The new brand identity will roll out across all BodyBio touchpoints throughout the year, including product packaging, digital platforms, and marketing materials. The company will continue to manufacture its premium supplements and wellness solutions at its state-of-the-art facility, maintaining the highest standards of quality and scientific integrity that customers have trusted for over two decades.

For more information about BodyBio's brand evolution and cellular health solutions, visit www.BodyBio.com.

About BodyBio
At BodyBio, we empower health explorers to uncover the root causes of their wellness challenges. It starts with healing the body at its cellular core. As a third-generation family business, we're trusted by over 35,000 doctors. We combine curiosity, authenticity, and empathy to help you discover transformative health solutions. We're more than a supplement company. We're your partner, guiding you through a world of optimal health possibilities.

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SOURCE Bodybio