ARU Launches New Farm, Ranch, & Rural Estates Insurance Program on Cogitate's DigitalEdge Platform in Record Time

ATLANTA, April 7, 2025 /PRNewswire/ -- Cogitate is proud to announce that ARU, the U.S. leader in specialty property insurance product development, underwriting, loss control, and technology, has successfully launched its new Farm, Ranch, & Rural Estates insurance product on Cogitate's DigitalEdge Insurance Platform. The implementation of DigitalEdge Policy and Billing was completed in just 17 weeks, setting a new industry benchmark for rapid deployment. 

ARU's latest insurance offering is available across the continental U.S., with initial target occupancies of Row Crop, Dairy, Beef Cattle, Hay/Sod, Gentleman Farm, Vegetable Growers, Orchards and Vineyards, Aquaculture, and Poultry/Hog Confinement. In addition to traditional working farms, the new product will target high-value primary and secondary homes in rural areas, which have faced increasingly difficult insurability challenges due to escalating natural catastrophes and wildfire events. By leveraging Cogitate's advanced digital core platform and ecosystem of pre-integrated third-party data and solution providers, ARU is delivering a streamlined, user-friendly experience for brokers and underwriters addressing farm risks of all sizes, ages, and risk profiles. 

William G. ("Will") Johnson III, CEO and Co-Founder of ARU, emphasized the significance of this achievement: "We are thrilled to have launched the U.S.'s first and only national E&S Farm, Ranch, and Rural Estates package product on Cogitate's platform. Leveraging modern technology is a core component of our strategy, and by harnessing Cogitate's advanced capabilities, we have been able to bring our proprietary product to the market in record time."

"We are very excited to support ARU in its journey to modernize its operations and user experience on DigitalEdge Policy and Billing. It has been great to partner with ARU to introduce this important new line of business to the market," shared Cogitate's CEO and Co-Founder, Arvind Kaushal.

The rapid implementation of DigitalEdge and the integration with ARU's technology landscape covering payment, financial accounting, and other platforms ensures that ARU can efficiently underwrite and manage policies, improving both operational efficiency and customer experience.  

About ARU
ARU was founded in 2016 and quickly established itself as the U.S. leader in poultry confinement product development, underwriting, loss control, and technology. From there, the company has steadily added occupancies and expanded into serving larger and more sophisticated risks, both on a shared/layered and ground-up basis. ARU's underwriting and loss control harnesses fundamental scientific principles, granular weather metrics, proprietary technology, and niche expertise to maintain a sustainable and profitable portfolio of historically challenging risks, all while providing a superior experience to policyholders. ARU's products and services serve a diverse network of retail producers, wholesalers, and carriers, providing not only traditional underwriting and loss control services, but also technology, product development, operational support, and reinsurance capacity. Learn more at www.aru.solutions/.

About Cogitate
The Cogitate DigitalEdge Insurance Platform digitalizes insurance across the value chain, offering insurance carriers, MGAs, and program administrators a smooth transition to cloud-native, data-driven core underwriting, policy, billing, and claim applications. The unified insurance platform unlocks the value of first-party data and advances the power of third-party data for profitable growth, superior risk selection, and a streamlined, modern user experience. Backed by more than 100 combined years of comprehensive experience and domain knowledge, our products are uniquely designed to meet the needs of insurance businesses of every size. Find out why Cogitate maintains 100% client retention at www.cogitate.com. 

Media Contact
Pamela Simpson, Director of Marketing & Communications
psimpson@cogitate.us

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SOURCE Cogitate