Winning Variant Launches Experimentation Platform as Snowflake Native App on Snowflake Marketplace

Joint customers can innovate faster and more securely with experimentation inside their Snowflake AI Data Cloud with the Winning Variant Experimentation Platform

PHOENIX, March 19, 2025 /PRNewswire/ -- Winning Variant today announced that it has launched the "Truly Native Experimentation Engine" on Snowflake Marketplace. Now available on Snowflake Marketplace, Winning Variant's experimentation platform enables joint customers to run multivariate experiments on web/mobile, server-side applications, AI/ML workloads, and Snowflake workloads.

"Data-driven companies tend to outgrow off-the-shelf experimentation platforms: they require a heavy lift to get started and are too opinionated for sophisticated teams," says Kirk Morales, Founder of Winning Variant. "As a Snowflake Native App, Winning Variant sits right next to a customer's existing metrics, giving analysts full control to run custom queries and display results in their existing BI tool."

Winning Variant and Snowflake, the AI Data Cloud company, are working together to help joint customers inform business decisions and drive innovations by providing an experimentation platform and its resulting data right next to customers' existing metrics, unlocking faster experiment deployment and analysis without the need for complex data pipelines. Data does not have to be brought in or exfiltrated and analysts have real-time access to all raw experimentation data. Lastly, due to the Native App running inside Snowflake AI Data Cloud, customers can use Snowflake roles to manage access and build custom dashboards in their tools of choice.

"Winning Variant has taken a complex experimentation SaaS platform and made it available directly inside customers' Snowflake AI Data Cloud accounts," says Nagesh Cherukuri, Regional Field CTO, Data Apps at Snowflake. "This deployment model gives companies the speed necessary for innovation while maintaining control over workflow and data security."

As a Snowflake Native App, customers can install and run the app directly in their Snowflake account, bringing application logic directly to their data, thus accelerating time to value and reducing silos.

Snowflake Marketplace helps companies expand what's possible with data and AI through third-party data, apps and AI products. With on-platform purchasing and immediate access to data products, Snowflake Marketplace lowers integration costs and streamlines procurement processes. By delivering data, apps and AI products directly to the customers' data, providers deliver a superior customer experience and see accelerated revenue growth and increased margins. To learn more about Snowflake Marketplace and how to find, try and buy third-party products to accelerate your analytics, app development and AI initiatives, click here.

Winning Variant, a Snowflake Startup Accelerator partner, is a software company focused on providing experimentation tools and services to companies of all sizes. Many use Winning Variant's software to streamline their experimentation programs, including Winning Variant's Experimentation Engine. To learn more about Winning Variant, including how to use its new Snowflake Native App, click here.

Media Contact:
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(855) 454-3282
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SOURCE Winning Variant