Wayfair Has an Amazon-Like Plan to Boost Its Market Share by 50%

Prime is a membership program from e-commerce giant Amazon, and its importance to the company is probably under-appreciated. With Prime, members get fast free shipping, as well as access to streaming video content and more. In short, there are benefits to being a Prime member, and they've helped drive adoption at Amazon.Home-goods e-commerce platform Wayfair (NYSE: W) hopes that a membership program of its own can provide the same boost.On Oct. 22, Wayfair launched Wayfair Rewards, a loyalty program that costs $29 per year. With it, members can get free shipping and discount pricing. According to management, it could boost the company's market share by 50% if things go according to plan.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool