U.S. Retirement & Benefits Partners Unveils New Corporate Brand, "Daybright Financial"

 Change reinforces a commitment to simplifying health and financial wellness for all

ISELIN, N.J., March 5, 2025 /PRNewswire/ -- U.S. Retirement & Benefits Partners (USRBP) announces today it has rebranded to Daybright Financial, a significant step in its history and mission to simplify workplace benefits and retirement planning.

Since its founding in 2008, USRBP has grown through the acquisition of over sixty businesses and brands that have been trusted members of their communities for decades.

"Our new simple and uplifting corporate brand reflects our ongoing commitment to improving the health and financial wellness of people around the country, and reinforces our leadership serving the public sector, particularly the K-12 community," said Megan Schneider, CEO of Daybright Financial, formerly USRBP. "The transition will strengthen our company and enhance our 1,400+ team members' mission to better serve clients by simplifying workplace benefits, retirement plans, and their associated compliance needs."

"The Daybright Financial brand will give us the flexibility to better serve employers, financial advisors, third-party administrators, individuals, and their families," said Patrick Simonds, EVP and Chief Revenue Officer of Daybright Financial, formerly USRBP. "Today we are also announcing the creation of a dedicated independent divisional team, Daybright Broker Solutions, to further enhance the services, support and marketing resources to grow the businesses of benefits brokers and consultants and enabling professional employer organizations (PEOs) to bring more to the table for their clients — through the seamless delivery of Fortune 500-level health and financial wellness solutions."

These changes reflect the first stage of a multi-step process that will continue into 2027 and eventually see most of its partner firms adopting the Daybright brand.

"As we continue to grow, our goal is to make it even easier for existing and prospective clients, individual plan participants, and future partners to navigate our full range of offerings, so that we can provide more value to them," added Schneider. "As our new tagline states, 'It's that simple.'"

About Daybright Financial

Simply put, we are one of the nation's largest independent, privately held firms specializing in employee benefits, retirement plans, and all their associated compliance needs. Since 2008, we have grown by acquiring over 60 local and national firms that have been trusted members of their communities for decades. We hold the coveted "Best Places to Work - USA," certification and serve more than18,000 employer groups and 3.6 million plan participants nationally.

For more information on Daybright Financial, visit daybright.com. Follow Daybright on LinkedIn, Instagram, Facebook and YouTube.

Benefits brokers, consultants and PEOs, please visit Daybright Broker Solutions at daybrightsolutions.com

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SOURCE U.S. Retirement & Benefits Partners