TravelLeaders.com Web Traffic Offers Interesting Look at How People Traveled in 2024

Data shows growing interest among travelers in using a travel advisor for the first time

NEW YORK, March 4, 2025 /PRNewswire/ -- In 2024, Travel Leaders Network, the largest network of professional travel advisors in North America, saw a notable increase in website traffic to its consumer-facing site, TravelLeaders.com. Analyzing search patterns and user behavior revealed a growing interest in using travel advisors for the first time, offering valuable insights into evolving consumer travel trends and preferences throughout the year.

TravelLeaders.com empowers travelers to find their ideal travel advisor by searching based on key attributes such as specialty, location and more. Once an advisor is matched and selected, users can seamlessly connect through the site to consult and book their trips. In 2024, Travel Leaders Network gave their member agencies nearly 300,000 leads from TravelLeaders.com. From those leads, patterns emerged that show what today's traveler is looking for.

Major cities such as New York City, Chicago, Atlanta, Dallas and Miami saw the highest volume of users, with travelers aged 35 to 54 making up the largest demographic.

Throughout the year, travelers visiting TravelLeaders.com actively searched for cruises and all-inclusive travel experiences. Early in the year (Q1 2024), there was a strong demand for Disney trips, romance and family group travel, followed by a rise in family and friends-focused group travel in Q2. In Q3, honeymoon trips saw a boost, as well as increased interest in all-inclusive resorts. Toward the end of the year (Q4), travelers turned to the platform for milestone events like birthdays, anniversaries and large villa rentals for group celebrations.

In terms of geography, the Caribbean and Europe were consistently popular destinations, with notable regional fluctuations. Jamaica was the most searched Caribbean destination in Q2, Q3 and Q4, while the Dominican Republic was a top choice for leads from July to September. The Bahamas, Aruba and Puerto Rico gained traction in Q4. In Europe, Italy, Greece and the UK saw steady interest throughout the year, with Portugal and Ireland drawing attention in Q4, and Switzerland experiencing a notable uptick in inquiries during the last quarter.

Another key takeaway from TravelLeaders.com data was the high level of preparedness among users. They were well-informed, having already done significant research before reaching out. While travelers often had a clear idea of the type of trip and sometimes a specific destination in mind, they sought the expertise of Travel Leaders Network travel advisors to refine their plans and secure the best accommodations, cruises and activities.

The platform experienced an influx of "infrequent travelers," many looking to book bucket-list vacations. These users turned to Travel Leaders Network travel advisors to ensure they received the best value and tailored experiences for their dream trips.

"From the over 300,000 leads that came through TravelLeaders.com in 2024, it is safe to say that travel advisors are more valued than ever," said John Lovell, CTC, President of Travel Leaders Network. "It's fascinating to see how travel consumers' preferences shift throughout the year. Even more encouraging is the fact that travel's popularity is showing no signs of slowing down. This trend has continued into the first month of 2025, with our travel advisors continuing to attract new clients and close more sales than ever before. Savvy consumers know that working with a Travel Leaders Network travel advisor is the best way to ensure a flawless trip."

Travel Leaders Network has been recognized as one of Newsweek's Most Reliable Companies of 2025, earning praise for its ease of doing business, exceptional value, consistent delivery and strong reputation for dependability. Among the 300 companies on the list, Travel Leaders Network is the only travel network to receive this honor.

For more information or to find a travel advisor, visit TravelLeaders.com.

About Travel Leaders Network
Travel Leaders Network (www.TravelLeaders.com), an Internova Travel Group company, assists millions of leisure and business travelers annually and is one of the largest sellers of luxury travel, cruises and tours in the travel agency industry, with approximately 5,700 travel agency locations across the United States and Canada.

CONTACT:
Berit Griffin
bgriffin@travelleaders.com
651-442-5173

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SOURCE Travel Leaders Network