Thou Shall Covet

12.03.25 15:15 Uhr

IRVINE, Calif., March 12, 2025 /PRNewswire/ -- Covet.Life, the modern way to actively manage all estate assets, encourages people to covet the fruit of their labors–to cherish their personal property and valuables. And importantly, to ensure that these possessions don't slip through the cracks of their estate plans.

Nearly 70% of estate settlements experience asset losses or family discord because people fail to routinely account for personal property and maintain their estate plan documents. (Estate Planning for the Post-Transition Period.)

"Covet's user-friendly platform solves the 'black hole' of personal property that exists in most estate plans," said Brett Robinson, Co-founder and CEO. Adding, we set out in 2022 to elevate how people organize, value and secure all assets within a single digital vault. Leveraging AI to value the often-overlooked need to take inventory of personal property; the consolidated valuation of personal possessions and financial accounts allows users to automatically update estate documents so our customers' estate plans would always be on and up-to-date."

Covet announced today a 30-day free trial of their breakout solution for individuals and families. Developed for digital-first customers, Covet invites users to actively manage and self-direct their estate assets from a single, comprehensive platform. The entire consumer experience was designed for ease of use–taking less than 5 minutes to enroll and upload the first item from a phone to the user's personal vault.

Covet™ Key Features:

  • Photo-capture: Easily catalog and value personal property, including jewelry, art, and collectibles directly from a mobile device.
  • AI-assisted Valuations: Leverages AI to generate market valuations and detailed descriptions of your entire estate.
  • Centralized Asset Management: Connect financial accounts, including bank accounts, investments, and retirement savings.
  • Secure Digital Vault: Store and secure important documents, such as wills, trusts, and insurance policies.
  • Automated Estate Document Generation: Easily create a will and update estate planning documents.
  • Optional Access: Grant access for family members, beneficiaries, custodians and advisors.

Covet™ Augments Estate Planning

"Our financial priorities and assets accumulated over the odyssey of life are more fungible and dislocated than ever before," said co-founder," Michael Larsen. "Covet uniquely answers several problems with the static, point in time nature of traditional estate planning. A Covet™ subscription permits unlimited updates to documents."

Covet™ - Peace of Mind

Keeping estate assets current is paramount in the event of unforeseen life events. Routine inventorying of personal property helps secure estate assets to ensure your wishes are carried out. A Covet™ vault can serve as a cost basis for Insurance claims  due to theft and natural disasters.

Why the Name Covet™?

We named the company Covet because we want people to cherish and protect what they value most over the course of their life. And to incorporate these items into their estate plans so their loved ones can appreciate their market and sentimental value as they are eventually passed down." Covet the life you're building

About - Covet's mission is to help people take control of their personal asset management with dynamic valuation of their personal property and financial accounts by creating a living record–as fluid as their lives. Developed for digital-first customers, Covet is the destination for active management of all estate assets–including the often overlooked cataloging of personal property, valuables and digital files. Website:Covet.Life Contact: Press Inquiries: Rob Buchner, rob.buchner@covet.life; Investor & Partnership Inquiries: Michael Larsen, michael.larsen@covet.life. Estate Lawyers & Advisors: Christy Wong, christy.wong@covet.life Covet™ is owned and operated by BQuest, Inc.  Disclaimer: This press release is for informational purposes only and does not constitute legal or financial advice.

Covet Logo (PRNewsfoto/Covet)

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SOURCE Covet