The New Zealand Energy Brand Overcoming the Midday Slump with Protein

Firebird Energy's Coffee Protein Is a Health-Conscious Lifeline for Those Facing Crippling Afternoon Slumps on a Regular Basis

FORT LAUDERDALE, Fla., March 6, 2025 /PRNewswire/ -- The infamous midday slump is a classic struggle for modern employees in all fields and industries. From mental slowdowns for desk workers to low points for those laboring in physically demanding occupations, everyone needs a leg up in the middle of the day. Firebird Energy is an innovative protein-powered energy drink that is helping professionals stay focused and productive all day long.

The midday or "afternoon" slump is a well-documented, scientific reality for most humans. It stems from the natural physiology of the circadian cycle — a rhythm that leaves most humans feeling sluggish at some point between 1 pm and 4 pm. Northwestern Medicine (NM) adds that conditions like sleep and medical disorders, poor eating habits, and even stress can exacerbate symptoms.

While many reach for a plain cup of coffee or, even worse, a sugary energy drink to overcome a midday slump, NM recommends three things: moving around, drinking water, and finding something that is both protein-based and energy-boosting.

Protein is a key source in supporting metabolic function, muscle repair, and establishing healthy and consistent energy levels. This is what inspired Shaun Winstanley, New Zealand policeman and founder and owner of Firebird Energy, to combine protein with caffeine as an instant and long-lasting form of clean energy.

"After being shot in the line of duty, I've come to live by the concept that, whatever happens, when you physically can, get up and move," said Winstanley. "Of course, sometimes summoning the courage to get up again is hard, and when you're facing a slump of any kind, you need a lifeline. We've provided that through Firebird Energy's carefully crafted formulas. They're the ultimate fuel to help you push through resistance, overcome the lows, and find the path to success."

Firebird Energy's protein coffee is a health-conscious source of energy that combines real coffee with milk protein concentrate. This includes 20% whey protein for quick absorption and 80% casein protein for longer, slower uptake.

As referenced by Winstanley, Firebird Energy's journey began with a desire to equip individuals with the tools to overcome life's challenges. The company has grown to become a New Zealand staple (and soon an American one, as well) by applying this passion to innovation and a commitment to delivering unparalleled energy solutions — starting with its revolutionary protein-coffee blend.

About Firebird Energy
Firebird Energy, Ltd. was created in May of 2024. The company operates out of Auckland, New Zealand, and is 100% owned and operated by Kiwi police officer Shaun Winstanley. Shaun was severely injured in the line of duty, and his path to recovery led to his Phoenix-inspired brand. Firebird products have caffeine from real coffee, are low in sugar (less than one gram), and contain a blend of clean proteins for quick absorption and long-lasting effect. Learn more about the brand's unparalleled energy solutions at firebirdenergy.co.nz.

Shaun Winstanley
P: +64 22 6309 108 
W: firebirdenergy.co.nz

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SOURCE Firebird Energy