TD BANK EXTENDS SPONSORSHIP OF THE WORLD CHAMPION BOSTON CELTICS THROUGH 2044 -2045 SEASON
KICKED OFF EXTENSION WITH WOMEN'S HISTORY MONTH 'COMMUNITY CREW' EVENT
BOSTON, Feb. 28, 2025 /PRNewswire/ -- The Boston Celtics announced today the extension of their relationship with TD Bank, America's Most Convenient Bank®, solidifying the bank's role as the exclusive retail and online banking provider for both the Boston Celtics and the Maine Celtics through the 2044-2045 season.
"We're elated to extend our partnership with TD Bank, and build on our shared commitment to community engagement and connection with our fans," said Boston Celtics Team President Rich Gotham. "TD Bank's continued investment in our initiatives makes a significant impact, and their ongoing support ensures we can continue providing unique experiences for fans while contributing to meaningful causes that benefit the Greater Boston area."
"TD's New England heritage runs deep," said Leo Salom, TD Bank President and CEO. "Since 2004, we've proudly stood alongside Celtics fans, whether it's celebrating unforgettable moments at TD Garden, bringing unique perks to our customers or supporting programs that uplift the communities we serve. As the official bank of the Boston Celtics for the next 20 years, we're excited to keep growing this relationship and creating even more ways to support the team, the fans, and the community we all love. Go Celtics!"
TD Bank remains committed to supporting and engaging Celtics fans, while delivering value and access to its customers, colleagues and community partners. As part of this sponsorship extension, TD Bank will:
- Enhance fan engagement through key events such as Opening Night, Kids Day and Fan Appreciation Night. These special in-arena theme nights provide fans, customers and community members of all ages the chance to participate in unique and memorable experiences.
- Invest in the Greater Boston community through the TD Bank CommUNITY Crew program, which empowers families and youth in need. This year-round community outreach initiative includes renovations at schools, community centers and youth development facilities as well as volunteer opportunities that benefit critical community services.
- Continue to support local nonprofits through initiatives like the TD Bank Community Clubhouse and Courtside Kids, providing complementary tickets, behind-the-scenes experiences and special game-day access.
- Launch TD's presenting sponsorship of the Season Ticket Wait List community, enhancing engagement with this dedicated Celtics fanbase.
With the Maine Celtics, TD Bank will continue to expand its Official Bank sponsorship and this season will integrate with two special game nights, including EmpowHER Night and the Fan Appreciation Game. Additionally, TD Bank will host annual CommUNITY Crew events in Maine, continuing its support for local communities.
To kick off the extension, the Boston Celtics and TD Bank CommUNITY Crew members hosted 60 girls associated with You Got It Girl, Boston Centers for Youth & Families (BCYF) Curtis Hall and Massachusetts Department of Children & Families (DCF) in Jamaica Plain yesterday. Celtics player Al Horford, C's Scout and Assistant General Manager of the Maine Celtics Ashley Battle, NBC Sports Boston host Kayla Burton and Chief Marketing Officer of TD Bank Jennie Platt joined the event.
In honor of Women's History Month, Burton moderated a panel with Horford, Battle and Platt to discuss the power of women's sports. Youth also participated in a 30-minute basketball clinic and received a WNBA Wilson Basketball, a customized backpack, and a gift card from Frugal Bookstore, a female-owned business in the area.
Photos from the TD Bank CommUNITY Crew event can be found here.
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the largest banks in the U.S., providing over 10 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Instagram at www.instagram.com/TDBank_US/.
TD Bank is a subsidiary of The Toronto-Dominion Bank, a top 10 North American bank. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com/us.
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SOURCE Boston Celtics