SURFSIDE LAUNCHES NEW "SURF N' TURF" CAMPAIGN CELEBRATING NATIONAL CHEESESTEAK DAY AND COCKTAIL DAY WITH FUN TWIST

Leading RTD Brand Promoting Surfside + Cheesesteak Combo with Sports Bars and Restaurants Nationwide Ahead of Baseball Opening Day

PHILADELPHIA, March 24, 2025 /PRNewswire/ -- Today, Surfside, the Iced Tea + Vodka / Lemonade + Vodka ready-to-drink (RTD) category leader, announces their nationwide "Surf N' Turf" promotion in honor of National Cheesesteak Day and National Cocktail Day – both coincidentally fall on March 24. In celebration, the beloved Philadelphia-based RTD brand is inviting hundreds of sports bars and restaurants across the country to participate in the "Surf N' Turf" combo, featuring Surfside canned cocktails and the iconic hometown Philly cheesesteak throughout the month of April.

Founded by Philadelphia natives and brothers Matt and Bryan Quigley, and Clement and Zach Pappas, Surfside has experienced rocketship growth since its launch by independently owned parent company Stateside Brands in 2022. From the start, the brand has gained a passionate following in Pennsylvania, New Jersey and Delaware before expanding nationwide to all 50 U.S. states, and the Bahamas, Grand Cayman and St. Thomas. Surfside ended 2024 as the #1 fastest growing brand in the U.S. across all alcohol beverage at scanned retail and has had no signs of slowing down.* Heading into this baseball season, the brand is reimagining the gameday experience with their award-winning, 100 calorie, 0 bubbles canned cocktails – continuing their partnership as the official RTD Vodka Iced Tea and Vodka Lemonade of Minor League Baseball (MiLB) and growing its MLB baseball partnerships to a total of 11 teams for the 2025 season.

To kick off the "Surf N' Turf" campaign in hometown Philadelphia, former Philadelphia Phillies All-Star shortstop Jimmy Rollins will be in attendance for a special meet and greet opportunity at Chickie's & Pete's, South Philadelphia from 6 p.m. to 7 p.m. on March 24, 2025.

"My first endeavour as an entrepreneur was opening a Philly cheesesteak shop in the South-Central region of the U.S.," said Stateside Brands President and Co-Founder, Matt Quigley. "Now that Surfside is available in all 50 states, it feels fitting to have a 'Surf N' Turf' menu combo sold at bars and restaurants across the country."

"It's apt that National Cheesesteak Day and National Cocktail Day fall on the same day; a fun and authentic way for Surfside to celebrate with our 'Surf N' Turf' pairing," said Stateside Brands CEO Clement Pappas. "From local small businesses to regional chains, we're honored to be working with our outstanding partners from coast-to-coast."

Whether you enjoy your cheesesteak "wit or witout," there's an accompanying Surfside for easy, flavorful sipping. Surfside canned cocktails have only 100 calories, 2g Sugar, 0 bubbles and are very sessionable at 4.5% alcohol by volume. Proudly crafted with vodka and real tea / lemonade, the lineup of fan-favorite flavors includes Iced Tea + Vodka, Half & Half + Vodka, Lemonade + Vodka, Strawberry Lemonade + Vodka and Green Tea + Vodka.

Consumers can visit www.drinksurfside.com/surfsidesurfnturf/ and type in their zip code to find bars and restaurants participating in the "Surf N' Turf" promotion near them. To see more from the brand, visit Instagram and share how you enjoy #SurfsideSurfNTurf @drinksurfside.

*Source: Nielsen IQ Total US xAOC + Liquor Open State for Beer, Wine and Spirits L52 weeks ending 12/28/2024, brands with minimum 100,000 cases sold in 2023

About Surfside
Surfside is a line of premium iced tea + vodka, lemonade + vodka and green tea + vodka canned cocktails recognized for its delicious full flavor taste and sunset stripes on the can for good vibes ahead. Surfside has experienced a meteoric rise since launching in 2022 from a beloved Philly ready-to-drink brand to achieving triple-digit growth within each of the last two years, becoming the spirit-based Iced Tea & Lemonade category leader. The brand has been widely celebrated in the beverage industry with recognition from Brewbound as the "Beyond Beer Company of the Year" and VinePair "Next Wave Awards Rising Drinks Brand" for 2024. These honors build on a list of notable achievements such as Shanken's IMPACT Magazine "Hot Brand" award in 2023 and Brewbound "Rising Star Award" in 2022. At 4.5% ABV, Surfside is made with vodka and real tea with just 2g of sugar, 100 calories and 0 bubbles. Available in 4-packs (SRP: $9.99) and an 8-can variety pack (SRP: $19.99), Surfside is a perfect complement for a day at the beach, by the pool, at the baseball game or on the golf course. To learn more, visit www.drinksurfside.com and follow on Instagram @drinksurfside.

About Stateside Brands
Stateside Brands was founded in 2016 in Philadelphia, PA, by two sets of brothers: Matt and Bryan Quigley and Clement and Zach Pappas. Driven by a bold vision to make the highest quality craft vodka in America, Stateside Vodka is meticulously crafted from 100% U.S. grown corn and pot-distilled seven times to deliver a velvety smooth mouthfeel. Building on the success of its award-winning vodka, Stateside Brands introduced Stateside Vodka Sodas in 2021, a refreshing and flavorful line of ready-to-drink cocktails crafted with premium vodka, real fruit juice, sparkling water, and natural flavors. In 2022 the company launched Surfside, a line of award-winning premium iced tea + vodka, lemonade + vodka and green tea + vodka canned cocktails recognized for its delicious full flavor taste and sunset stripes on the can for good vibes ahead.

PR Contact: KLG Public Relations | surfside@klgpr.com

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SOURCE Surfside