Saifr® Announces New Integration with Adobe GenStudio for Performance Marketing to Streamline Compliant Content Creation

Integration brings Saifr's regulatory compliance guardrails to financial services public communications created with Adobe's generative AI-first application

BOSTON, March 18, 2025 /PRNewswire/ -- Saifr®, a leading AI model compliance solution provider created by Fidelity Investments, today announced an integration with Adobe that aims to redefine how compliant content is created within the financial services industry. As an Adobe Technology Partner for Adobe Experience Cloud, Saifr's advanced AI compliance solutions provide a compliance guardrail for generative AI content and enable users to manage their risk and increase content speed to market.

"Marketers are increasingly using generative AI in their work, which can introduce business risk, particularly in regulated industries, such as financial services," said Vall Herard, CEO of Saifr. "Saifr's integration with Adobe enables marketers to take advantage of a powerful new technology's outputs in a way that prioritizes safety and can help facilitate compliance with regulatory guidelines."

The integration with Adobe expands Saifr's partner ecosystem and marks the next step in Saifr's mission to meet clients where they work, after select Saifr AI models were added to the Microsoft Azure AI Foundry model catalog last year.

"Microsoft is committed to empowering organizations through industry-specific solutions that address their unique needs," said Satish Thomas, Corporate Vice President, Business & Industry Solutions, Microsoft. "Our collaboration with leading industry partners, such as Saifr, to offer partner-enabled adapted AI models in the Azure AI Foundry model catalog gives organizations the ability to access, build and deploy AI solutions quickly and efficiently. This approach accelerates time-to-value and fosters a robust ecosystem of innovation that helps organizations across industries transform their operations and achieve new levels of success."

Saifr's Retail Marketing Compliance and Suggested Language models from the Azure AI Foundry model catalog can now be leveraged within Adobe GenStudio for Performance Marketing for a seamless, in-tool compliance review. Saifr acts like a spell-check for compliance of AI-generated content created in the financial services industry, detecting possible risks and suggesting more compliant phrasing that could better align with regulatory agency guidelines and rules such as FINRA 2210 and SEC Modernized Marketing Rule. The AI models were trained on high quality, compliance domain data reviewed by Saifr subject matter experts and can catch as much as 90% of the risks a human compliance expert would.

With this integration, Adobe users can create content faster, improve efficiency, and reduce friction by leveraging Saifr's AI to help them manage their compliance with financial industry marketing communication regulations. 

About Saifr

Saifr, a RegTech within Fidelity Investments' innovation incubator, Fidelity Labs, is committed to safeguarding organizations from pervasive AI and regulatory risks. Using intelligent technology that efficiently and effectively navigates complex compliance and regulatory requirements, Saifr helps clients save time, reduce costs, and improve accuracy while protecting their firms. Our advanced, AI-powered risk prevention and management solutions include capabilities for marketing compliance review, adverse media screening and monitoring for AML/KYC, and electronic communications surveillance. Learn more at https://saifr.ai.

About Fidelity Labs

Fidelity Labs is Fidelity Investments' in-house software business incubator. Founded in 2005, Fidelity Labs has played a critical role in driving growth and innovation for the firm. The Fidelity Labs organization has a portfolio of internal capabilities and commercial businesses, and is actively exploring concepts for future Fidelity businesses to enter new markets and better serve our customers. Learn more at https://labs.fidelity.com.

Saifr models are not intended to replace the end user's legal, compliance, business, or other functions, or to satisfy any legal or regulatory obligations. Note that all compliance responsibilities remain solely those of the end user and that certain communications may require review and approval by properly licensed individuals. Saifr is not responsible for determining compliance with rules and will not be liable for actions taken or not taken based on model use.

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SOURCE Saifr