RELATABLE APPOINTS INDUSTRY VETERAN CASEY COLLINS AS CHIEF COMMERCIAL OFFICER
Former Hasbro Executive to Lead Global Growth, Business Development, Licensing, Digital Gaming and Partnerships Strategy
NEW YORK, March 19, 2025 /PRNewswire/ -- Relatable, the modern entertainment and consumer products company that transforms social media trends into engaging products for Gen Z and millennials and their families, has appointed Casey Collins as Chief Commercial Officer. With extensive experience in Global Toys and Games, Digital Gaming, Licensing, Entertainment, and Location-Based Entertainment, Collins will lead the company through a transformative growth phase.
"Relatable's rapid growth over the past few years has been incredible to watch. What started as a single game [What Do You Meme?] has evolved into a diverse portfolio spanning toys, wellness products, family games, murder mysteries, and more," said Collins. As we continue to expand, my focus will be on leading strategic mergers and acquisitions, exploring licensing opportunities, expanding our global footprint and forging new partnerships that will take Relatable to the next level. This company is a force to be reckoned with, and I look forward to helping shape its future."
As Relatable scales, it continues to grow as a leader in innovative, high-quality games, toys, and wellness products. With annual revenue surpassing $100 million and another strong growth year ahead, Collins will expand the company's international presence and lead its entry into digital gaming, creating engaging experiences for a broader audience. Under Collins' leadership, Relatable will pursue long-term growth through strategic partnerships and new ventures.
"Casey brings invaluable experience and an extensive network of connections in the toy, games, and entertainment industries," said Ben Kaplan, Co-Founder and Partner of Relatable. "We're thrilled to have him on board to help bring Relatable into the next phase of our company's history and supercharge our growth."
For more information on Relatable's full lineup including its most recent licensed items, visit www.relatable.com.
About Relatable
Relatable (Formerly What Do You Meme?) is a creatively driven think tank powered by makers and entertainers who create fun, social, and of course relatable games, toys, plush items, and wellness products for all ages. Founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele, the company was originally named after its flagship game, What Do You Meme?, and rebranded in 2023 to reflect its diverse offerings. Notable products include Emotional Support Pals, Buzzed, Let's Get Deep, Incoherent, Tower Stack, Hunt A Killer, and the viral Happy Helpers Menstruation Crustacean heating pads. With over 30% market share, Relatable is the category leader in adult party games. Relatable is the fastest-growing toy and game company, with What Do You Meme? remaining a worldwide best-seller. Products are available at Walmart, Target, Amazon, and online at relatable.com. Follow us on Instagram and TikTok for updates.
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SOURCE Relatable