Rebel Athletic Receives Strategic Growth Investment from Main Post Partners

DALLAS, March 20, 2025 /PRNewswire/ -- Rebel Athletic, the global leader in couture Allstar and cheerleading apparel, is excited to announce a strategic minority investment from Main Post Partners, a leading private equity firm specializing in founder-run high-growth challenger brands. This partnership will provide Rebel Athletic with the resources, supply chain expertise, and capital necessary to scale rapidly across multiple segments, including School, Youth, Recreational and Allstar Cheer, as well as Pro Team, Allstar Dance and Studio Dance. The investment will also fuel the expansion of Rebel's growing retail division.

With a focus on innovation and operational excellence, Rebel Athletic plans to leverage this investment to expand and diversify its supply chain, integrate cutting-edge AI-driven technology, and introduce a new Color Guard division. Additionally, Rebel will explore strategic acquisitions as part of its aggressive growth strategy.

"Today marks the beginning of a new era for Rebel Athletic," said Karen Noseff Aldridge, CEO of Rebel Athletic. "Our partnership with Main Post Partners is the ideal fit. Their deep understanding of our brand, the industry, and best-in-class consumer products made them the clear choice as our strategic partner.  This new chapter will unlock unprecedented opportunities for Rebel - enhanced resources, real-time data intelligence, and deep industry expertise - allowing us to scale faster and smarter than ever before. Most importantly, this partnership strengthens our ability to serve our customers in ways never seen before: superior design, exceptional value, faster service, and AI-powered technology platforms that will revolutionize the industry."

Josh McDowell, Partner at Main Post Partners, commented, "We are thrilled to partner with Karen and the Rebel Athletic team. Rebel has distinguished itself through its relentless innovation, premium quality, and dedication to the cheer and dance communities. We look forward to supporting the company as it continues to lead the industry and deliver unparalleled experiences to athletes and consumers worldwide."

Main Post Partners' investment underscores its confidence in Rebel Athletic's market leadership, innovative product offerings, and long-term vision. With this partnership, Rebel Athletic is poised to redefine the landscape of cheer and dance apparel while delivering enhanced value and performance to athletes, teams, and consumers worldwide.

About Rebel Athletic:
Founded in 2013, Rebel Athletic is the premier provider of couture and custom cheerleading and dance apparel, known for its cutting-edge designs, superior craftsmanship, and commitment to service and innovation. Serving athletes at every level, Rebel Athletic continues to push the boundaries of performance apparel through premium products, white glove service and technology-driven solutions.  Experience the brand at www.RebelAthleticCheer.com and www.RebelAthletic.com.

About Main Post Partners:

Main Post Partners is a private equity investment firm focused on investing in proven growth companies across the consumer value chain. Main Post Partners invests in both majority and minority positions primarily in first institutional capital situations where founders, entrepreneurs and management teams are looking for an experienced partner to help build their companies to full potential. With a "Partnership, not Ownership" approach, Main Post Partners works closely with a network of successful executives to provide operational and strategic support to its management partners. Main Post Partners was named to Inc.'s list of The 50 Best Private Equity Firms for Entrepreneurs. For more information, please visit https://mainpostpartners.com/

Media Contacts:

For Rebel: Carly Clark
carly@rebelathletic.com

For Main Post: Chris Tofalli
Chris Tofalli Public Relations, LLC
914-834-4334

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SOURCE Main Post Partners