PubMatic's CTV Business Doubles, Now 20% of Revenue

PubMatic (NASDAQ: PUBM) held its fourth-quarter and full-year 2024 earnings call on February 27, 2025. The advertising technology company delivered 9% revenue growth for the full year despite headwinds from a major demand-side platform (DSP) partner that changed its bidding approach. Management highlighted continued success in high-growth areas like connected TV (CTV), mobile app, and emerging revenue streams while managing margins effectively. Here are the three most important takeaways for long-term investors.PubMatic's strategic investments in connected TV are paying off significantly as the company continues to capture market share in this high-growth segment. CTV revenue has become a material contributor to the business.CTV revenue more than doubled in 2024 and in Q4 reached 20% of total revenue. Mobile app increased 16% and represented 20% of total revenue. Emerging revenue streams doubled in 2024.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool