Publican Trade Solutions Signs Cooperation Agreement with the International Association of Professional Customs Brokers to Introduce Publican World
Built around the needs of the International Association of Professional Customs Brokers (ASAPRA) members, Publican World will support customs compliance and efficiency
TEL AVIV, Israel, March 6, 2025 /PRNewswire/ -- Publican Trade Solutions, a global leader in AI-powered trade facilitation solutions for customs authorities today unveils Publican World in collaboration with ASAPRA, an international organization representing professional customs brokers. Using AI-driven Harmonized System (HS) codes and goods classification, importer profiling and automated data entry, Publican World streamlines the otherwise time-consuming task of ensuring compliant trade. The platform replaces outdated systems with an AI-powered solution that will significantly reduce time, human error and guarantee standardization across the complete supply chain.
"Trade is becoming more complicated, and customs brokers are at the forefront of its facilitation. Amid the dynamic and changing regional and global trade landscape, this partnership with ASAPRA comes at the exact right time, allowing trade professionals across Latin America to remain competitive with quality services," says Ram Ben Tzion, co-founder and CEO of Publican. "ASAPRA members are key enablers of global trade, responsible for millions of shipments and billions of USD annually. The technology behind Publican World paired with the professional knowledge of the organization's members will unlock value at the service of millions."
Trade professionals frequently encounter fines due to inaccurate import declarations. This stems from limited visibility into the goods they facilitate imports for, coupled with the inherent risk of human error. These fines directly impact profitability on each import transaction, eroding margins. Repeated offenses can jeopardize customs brokerage licenses, significantly impacting business viability. Publican World will help ASAPRA's 40,000+ members mitigate this challenge with 100% transparency into the entire declaration process.
"At ASAPRA, we're dedicated to advancing our profession, which necessitates embracing innovative solutions that align with the evolving demands of professional customs brokers. Publican has established itself as a platform trusted by regulators and governments worldwide," said Nelson Brens, president of ASAPRA. "Built with ASAPRA trade professionals in mind, Publican World will promote and protect the competitiveness of our members by streamlining operations, empowering our customs brokers to effectively address other critical challenges."
About Publican Trade Solutions
Publican Trade Solutions is a world leader in digital vetting of people and cargo, with successful deployments in over 40 government agencies worldwide. Publican's digital vetting utilizes unique AI technology to create comprehensive digital identities for every entity based on publicly available information, transforming the customs industry from partial checks to 100% quick, accurate and comprehensive vetting. For more information visit www.ultra.global
About ASAPRA
ASAPRA is an international organization that champions the vital role of professional customs brokers, fosters ethical conduct and facilitates the exchange of knowledge and best practices on an international level. By collaborating with esteemed organizations like the World Customs Organization (WCO), World Trade Organization (WTO), United Nations Conference on Trade and Development (UNCTAD) and the private sector, ASAPRA's aims is to align trade practices with global standards and drive improvements
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