OVERTONE Expands Retail Presence with Nationwide Launch in Sally Beauty Stores

The expansion marks a major milestone for the women-founded, vegan, and cruelty-free hair color brand.

LOS ANGELES, March 3, 2025 /PRNewswire/ -- OVERTONE, the leading brand in semi-permanent hair color, is expanding its retail footprint with an official launch in all Sally Beauty stores nationwide today. The expansion provides consumers with easier access to the brand's best-selling Color Depositing Treatment Masks (CDTMs), available both in-store and online at SallyBeauty.com.

"At OVERTONE, we're passionate about making bold, beautiful hair color accessible to everyone. Expanding into Sally Beauty stores nationwide is a significant milestone for us, and we're thrilled to provide even more consumers with the opportunity to experience our transformative Color Depositing Treatment Masks," said Barbara Roll, OVERTONE Chief Executive Officer. "Our commitment to innovation, sustainability, and inclusivity remains at the core of everything we do, and this partnership builds upon our reputation of empowering individuals to express themselves confidently through color."

OVERTONE's fan-favorite, semi-permanent CDTMs, including the vibrant Ginger Glow, Espresso Brown, Scarlet Red, and Golden Rose, are now available to purchase at all Sally Beauty locations nationwide. These ammonia- and peroxide-free formulas deliver bold, expressive color in just 10-15 minutes and are suitable for all hair types and brown starting shades, without the need for bleach. The masks provide long-lasting, radiant color while nourishing the hair with ingredients like avocado oil, shea butter, and coconut oil, providing vibrant color while conditioning the hair, bridging the gap between color innovation and hair wellness.

Sally Beauty, the largest global retailer and distributor of professional hair color and beauty products, is known for its extensive selection of salon-quality brands and commitment to innovation in the beauty industry. The partnership with OVERTONE aligns with Sally Beauty's mission to provide consumers with high-quality, accessible, and trend-forward hair color solutions. By expanding into Sally Beauty's nationwide retail network, OVERTONE is making its beloved, damage-free hair color more accessible than ever before.

OVERTONE's Color Depositing Treatment Masks are now available in all Sally Beauty locations nationwide and online at SallyBeauty.com. For more information on the brand and its products, visit OVERTONE.co.

About OVERTONE
Motivated by years of damaged and faded hair, OVERTONE founders Maegan Scarlett and Liora Dudar created a product they had always wanted: a hair-healthy dye alternative that could both achieve and maintain head-turning vivid hair colors. Since its launch in 2014, OVERTONE has become known as an industry disruptor in the hair color space, building a radically inclusive digital community, and providing consumers a means to condition their way to colorful, healthy hair. For more information or to purchase products, visit OVERTONE.co.

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SOURCE OVERTONE