MENTOS BRINGS BACK ICONIC 90s "FRESHMAKER" JINGLE
ERLANGER, Ky., April 2, 2025 /PRNewswire/ -- Doo doo doo doo, doo-doo, doo-waah! Mentos is bringing back its beloved 90s jingle, a tune that defined a generation, was the ultimate earworm, and claimed to help fix everyday problems, even if it was a little cheesy. Decades after it was first introduced, the fan-favorite is officially back, fueled by nostalgia and blending its original magic with a fresh update for a whole new generation.
"The power of nostalgia is undeniable," said Jen Redmond, Gum and Mints Category Director at Perfetti Van Melle. "We know the iconic jingle can't fix everyday problems, but we hope a sweet taste of the past, and a roll of Mentos, will help make them a little better."
Mentos relaunched the jingle on April 1 across social, digital and audio streaming platforms iHeart Radio and YT Music. While it stays true to the original melody which debuted almost 35 years ago, the 2025 version taps into social media influencers Adam Waheed, That's a Bad Idea and Aubrey Gavello to bring a fresh perspective while keeping the classic charm intact.
Mentos is a beloved brand in more than 160 countries around the world which has continued to innovate and expand its product line, introducing new flavors, variations, and packaging over the years.
Whether you grew up singing along or are hearing it for the first time, the return of Mentos' iconic jingle is a moment to celebrate. Keep your ears out as new versions of the song are released throughout the summer, including custom lyrics by comedic musicians Carter Vail and Kyle Gordon.
About Mentos
Mentos has been ever present in culture since 1932, bringing freshness and delight with its iconic round shape gum and candy dragees in rolls and bottles. It's currently available in 160+ countries, providing refreshments to millions of consumers every day with a variety of gum, candy, and mint offerings. Mentos is a global brand of Perfetti Van Melle, a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries. PVM is a global leader in the confectionery industry, thanks to delighting consumers around the world with its innovative, diverse and most loved products. The company boasts a diverse portfolio of iconic local and internationally recognized brands cherished by generations such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint and Frisk. In addition, Trident, Hollywood, Dentyne, Stimorol, V6 and Bubblicious in the United States, Canada, and Europe. In 2023 Perfetti Van Melle Group reported net sales close to € 3.5 billion.
About Perfetti Van Melle
Perfetti Van Melle (PVM) is a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries. PVM is a global leader in the confectionery industry, thanks to delighting consumers around the world with its innovative, diverse, and most loved products.
The company boasts a diverse portfolio of iconic local and internationally recognized brands cherished by generations such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint and Frisk. In addition, Trident, Hollywood, Dentyne, Stimorol, V6 and Bubblicious in the United States, Canada, and Europe. In 2023 Perfetti Van Melle Group reported net sales close to € 3.5 billion. U.S. operations are based in Erlanger, KY with factories in Erlanger and Rockford, IL.
CONTACT:
Casey Kroger
Communications Manager
Mobile: 859.283.8649
Casey.Kroger@PerfettiVanMelle.com
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SOURCE Perfetti Van Melle