Medicube Announces Celebrity Makeup Artist, Sir John, as Creative Director

NEW YORK, March 18, 2025 /PRNewswire/ -- Medicube, the pioneering South Korean skincare brand, proudly welcomes Sir John as its Creative Director. A legendary makeup artist to Hollywood icons like Beyoncé, Naomi Campbell, Serena Williams, and Gabrielle Union, Sir John steps into this role as both a visionary and innovator, shaping Medicube's future through science-backed and artistry storytelling, dynamic and educational content creation, and next-level product development. His mission? To elevate Medicube as a global K-Beauty leader.

As Creative Director, Sir John will educate, inspire, and expand awareness of Medicube's Booster Pro and our other devices, elevating the brand's presence among both beauty professionals and everyday consumers. His expertise will redefine product storytelling, ensuring Medicube's messaging resonates with a diverse audience while making professional-grade skincare more accessible than ever.

Beyond brand storytelling, Sir John will also work to bridge the gap between skincare and makeup, helping consumers understand how healthy skin enhances flawless application. His expertise in makeup and artistry, combined with his passion for effective and powerful skincare, makes him the ideal partner to position Medicube's clinical-grade at-home devices as essential beauty must-haves.

"Sir John has built his career around empowering people through beauty, and his philosophy aligns seamlessly with what we stand for at Medicube. He understands the power of professional skincare and how access to clinical-grade technology at home can revolutionize the way people care for their skin. With his global influence and unmatched artistry, he will help us bridge the gap between high-performance skincare and the everyday beauty routines of consumers around the world."

- Kim Byung-hoon, CEO

Under Sir John's leadership, Medicube will deliver authentic, educational, and aspirational content, making professional skincare less intimidating and more attainable. His creative direction will bring a fresh, inclusive approach to beauty—one that highlights the science behind the products while seamlessly integrating them into daily routines.

"I believe beauty starts from within, but it also begins with the dermis. Your skin is the largest organ you have, and the relationship you build with it has to be sustainable for life. When I visited Seoul, I saw that skincare is treated almost like a religious practice—a deep bond, not just a routine. That philosophy aligns with my own approach to beauty: it's about intentionality, care, and creating a foundation that supports everything else. This is not just beauty, this is wellness."

- Sir John

At its core, this partnership is about redefining the beauty experience. Kim adds, "We're not just selling products; we're helping people transform their skin with technology they can trust. Sir John has spent years working with some of the most recognized faces in the world, and through this collaboration, he's helping bring that level of expertise to a much broader audience."

This marks Sir John's first venture into skincare tools, however with his renowned career as a global celebrity makeup artist, innovator, and thought leader, he is set to disrupt the industry alongside Medicube. Together with Medicube, Sir John will redefine professional skincare at home, setting a new standard for the Booster Pro and beyond.

For more information on Medicube, please contact PURPLE:
Keewana Grant, keewana.grant@purplepr.com, +1-646-531-4421

ABOUT MEDICUBE

Founded with a mission to redefine skincare through science, Medicube is a South Korean brand pioneering high-performance formulas and medical-grade beauty devices. By prioritizing clinical research, technological innovation, and dermatological expertise, Medicube creates products that deliver real, visible results. Every formula is developed with rigorously tested, high-quality ingredients, while each beauty device is crafted with precision, ensuring professional-grade efficacy for at-home use. At Medicube, our commitment to evidence-based skincare means we never follow trends—we set new standards.

Medicube is available online. Please visit www.medicube.us for more information.

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SOURCE Medicube