León Y Sol Tequila Joins Forces with Bay Area Hospitality Powerhouse Back of the House, Inc.

SAN FRANCISCO, Feb. 5, 2025 /PRNewswire/ -- León Y Sol Tequila, the fast-rising force in premium tequila, is making a power move in the Bay Area's hospitality scene by partnering with Back of the House, Inc., the visionary restaurant group behind some of the region's most beloved dining destinations. This partnership cements León Y Sol's presence in 16 of Back of the House's iconic locations, introducing its 100% additive-free, Blue Weber Agave tequila to a new wave of discerning guests.

Through this collaboration, León Y Sol will headline an exclusive lineup of handcrafted cocktails across Back of the House's acclaimed venues, including Lolinda, El Techo, a | Mano, Beretta, and Delarosa, among others. Expect bold, innovative twists on classic cocktails, each designed to showcase the brand's signature smoothness and depth of flavor.

"Back of the House is known for pushing boundaries in hospitality, and that's exactly the kind of partner we want on this journey," said Bobby Marhamat, CEO of León Y Sol Tequila. "This collaboration isn't just about pouring tequila—it's about delivering unforgettable experiences in some of the best bars and restaurants in San Francisco. We can't wait for guests to taste the difference."

Back of the House has built its reputation by redefining the Bay Area's dining landscape, blending culinary excellence with an unrelenting passion for hospitality. The company's dedication to quality and innovation makes this partnership a perfect match.

"Elevating our beverage program with León Y Sol was a natural fit," said Caterina Mirabelli, Beverage Director of Back of the House, Inc. "Their commitment to authenticity and craft matches our approach to hospitality, and we're excited to introduce guests to next-level tequila cocktails across our venues."

This partnership is a bold milestone in León Y Sol's mission to shake up the modern tequila scene, blending tradition with a fearless, contemporary edge. Guests can look forward to launch events, special menu features, and curated tequila experiences as León Y Sol rolls out across Back of the House's dynamic lineup.

Stay tuned—San Francisco's tequila game just got a serious upgrade.

ABOUT BACK OF THE HOUSE, INC.
Back of the House, Inc. is a dynamic restaurant group operating 22 fun, value-driven, and stylish neighborhood restaurants across the San Francisco Bay Area. Known for creating some of the city's most beloved and unique dining experiences, Back of the House brings concept-driven restaurants to life, each embodying the energy and spirit of its surrounding neighborhood.

ABOUT LEÓN Y SOL
Founded on the principles of tradition and innovation, León Y Sol Tequila brings the vibrant spirit of Mexico to the world. Each bottle encapsulates the rich history and culture of tequila-making, blending time-honored techniques with modern craftsmanship. Our premium tequila is distilled from the finest blue agave, nurtured in the sun-drenched fields of Jalisco, and meticulously crafted to deliver a smooth, distinctive flavor that is both complex and refined.

Media Contact:
Kendall Perry
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SOURCE Leon Y Sol, Inc. and Back of the House, Inc.