LendingTree Signs Three-Year Strategic Partnership with Innervate to Maximize Ad Performance and Transform Content Orchestration

LendingTree selects Innervate for its real-time experimentation, cross-channel orchestration, and ability to unify data-driven content strategies.

CHARLOTTE, N.C., March 12, 2025 /PRNewswire/ -- LendingTree, Inc., operator of LendingTree.com, the nation's leading online financial services marketplace, has signed a three-year strategic partnership with Innervate to maximize ad performance with the capability to scale dynamic content orchestration across advertising, web, and other customer touchpoints. By leveraging Innervate's advanced automation, AI-driven optimization, and data integration capabilities, LendingTree will accelerate creative testing, streamline workflows, and improve marketing efficiency. 

LendingTree connects millions of consumers with financial services providers, offering a seamless platform to compare rates, terms, and offers. As the company continues to deliver relevant, tailored solutions to its customers, the need for a robust and adaptable dynamic content platform was clear. Recognizing the need for a more agile and scalable content strategy, the company sought a platform capable of dynamically assembling and optimizing content across channels. After evaluating multiple solutions, LendingTree selected Innervate for its real-time experimentation, cross-channel orchestration, and ability to unify data-driven content strategies.

"Innervate's solution will not only boost ad performance but will also allow us to potentially transform how we produce, test and optimize dynamic content across any channel," said Matt Woods, SVP, Marketing at LendingTree. "Innervate's platform allows us to move faster, test smarter, and execute dynamic content strategies that drive engagement, conversions, and long-term brand value."

This partnership is the latest example of LendingTree's commitment to adapting to ever-changing market conditions and customer preferences. The collaboration is expected to improve team productivity, deliver actionable insights, and support data-driven decision-making.

Key benefits of this partnership include:

• Dynamic Content Orchestration: Automated and optimized messaging across ads, web, and more—ensuring seamless, relevant experiences.
• Faster Creative Experimentation: AI-powered multivariate and A/B testing to deliver real-time performance insights, allowing for rapid iteration.
• Smarter Optimization & Targeting: Real-time data integration ensuring content adapts dynamically based on audience behaviors and market conditions.
• Seamless Cross-Team Workflows: Streamlined processes to reduce bottlenecks, empowering teams to focus on strategy and creative impact.

"We're excited to partner with LendingTree to reimagine how content is created, tested, and optimized across the entire digital marketing landscape," said Mitchell Weisman, Founder and CEO of Innervate. "Our platform is designed to make dynamic content orchestration effortless—helping brands like LendingTree maximize engagement, efficiency, and impact across every channel."

Looking ahead, LendingTree plans to explore additional opportunities to leverage Innervate's capabilities, including new features like AI-powered Smartforms and agents to further streamline workflows and refine content strategies.

About Innervate

Innervate, the dynamic content orchestration company, delivers a plug-and-play solution that allows organizations to orchestrate unlimited dynamic content use cases seamlessly across any channel, using their existing systems and teams. With Innervate's dynamic content orchestration platform, it's simple to get started, simple to scale and simple to succeed. Customers get modern dynamic content use cases to market faster with Innervate's open network architecture that easily connects systems and data sources without requiring coding. Organizations quickly innovate unlimited dynamic content use cases across channels, using existing systems, data sources and teams. Ultimately, customers grow a portfolio of dynamic content use cases enriched by the data and systems they've already invested in and networked. Welcome to the era of plug-and-play dynamic content orchestration.

About LendingTree

LendingTree is one of the nation's largest, most experienced online financial platforms, created to give consumers the power to win financially.  LendingTree provides customers with access to the best offers on loans, credit cards, insurance and more through its network of approximately 430 financial partners.  Since its founding, LendingTree has helped millions of customers obtain financing, save money, and improve their financial and credit health in their personal journeys. With a portfolio of innovative products and tools and personalized financial recommendations, LendingTree helps customers achieve everyday financial wins. LendingTree, Inc. is headquartered in Charlotte, NC. For more information, please visit www.lendingtree.com.

Media Contact:
Megan Greuling
Press@LendingTree.com

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SOURCE LendingTree, Inc.