Kezzler Expands Industry Leadership with Acquisition of Smart Packaging and QR Engagement Pioneer Scanbuy

Acquisition Creates One Stop Shop for Product Traceability, Transparency, and Consumer Engagement

OSLO, Norway, Feb. 11, 2025 /PRNewswire/ -- Kezzler, a global leader in traceability innovation and digital product experiences, has today significantly strengthened its global footprint and expanded its product offering with the acquisition of Scanbuy's Smart Packaging and QR Code consumer engagement business. Scanbuy's customers will now have access to Kezzler's world-class traceability platform, enabling them to meet the growing demand for increased product transparency, traceability, and disclosure. Organisations will benefit from unmatched end-to-end enterprise class solutions that address value chain traceability, US FSMA 204 adherence, the EU Digital Product Passport, EUDR and ePIL compliance, as well as enhanced consumer engagement.

The acquisition comes at a pivotal moment when product transparency, traceability, and disclosure have shifted from optional to essential imperatives for consumers, regulators, and businesses worldwide, especially in Apparel, Retail, Food & Beverage, Health, and CPG sectors.

The combined business, operating out of the US, Europe, and Asia, will serve a wide range of multinationals such as PepsiCo, Bimbo Bakeries, Kellanova, Reckitt, Mondelez, Migros, DeCA, ENI, Gerber Products Company and United Parcel Service.

"This acquisition aligns the expertise of two pioneering companies, positioning us to redefine what's possible in product transparency and traceability," said Christine C. Akselsen, CEO of Kezzler. "Uniting Kezzler and the Scanbuy smart packaging footprint is extremely powerful, unlocking the opportunity to combine smart packaging and SmartLabels, already in use across 100,000 product lines in the US alone, with our capabilities to collect, structure, and share product traceability data at massive scale."

Scanbuy's General Manager, Maryann Moschides, and VP of Product & Innovation, Didier Frantz, will lead the acquired business as part of Kezzler, ensuring a seamless transition and driving continued industry leadership.

The acquisition, structured as a carve-out, is a cash transaction funded by Kezzler's long-term shareholders, including industrial giants Det Norske Veritas (DNV) and TOMRA, the Norwegian Government's investment fund Investinor, and Kezzler Chairman and famed entrepreneur Erik Langaker.  Scanbuy's data AI business will continue to operate independently under a new brand.

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SOURCE Kezzler