Kasasa Announces Return of Dave Prost as Chief Sales Officer

AUSTIN, Texas, Feb. 10, 2025 /PRNewswire/ -- Kasasa, an award-winning financial technology and marketing provider, announced the return of Dave Prost as the organization's new Chief Sales Officer. Prost brings over 30 years of sales leadership experience, 14 of which were spent shaping Kasasa's sales strategy.

Prost first joined Kasasa as National Sales Director in 2007. His leadership ushered in some of the greatest growth in the company's history. In 2009, Prost managed strategic alliances and sales operations, establishing partnerships responsible for more than 30% of total sales. From 2012 to 2019, Prost brought on 87 new clients as regional director, setting a company record, and trained 77 members of Kasasa's sales team.

In 2021, Prost left Kasasa to become the Chief Sales Officer for one of the top asset liability management companies, McQueen Financial Advisors. His time at McQueen gave Prost a deeper appreciation for the challenges chief financial officers face and how ALM firms and financial institutions view various deposit instruments. He went on to become a sales leader at Wolters Kluwer in 2023, where his team excelled at enterprise selling. Now, Prost returns to Kasasa with an expanded skillset and a fresh perspective.

"I've loved Kasasa since I heard what the team had set out to accomplish in 2007," said Prost. "The innovations Kasasa has made since my departure have given me confidence that the table is now set. Core integration is available. Our NII offering generates significantly greater revenue for institutions. Automated digital journeys shift the cross-sell burden from the frontline to what consumers prefer — self-selection. Clients can choose to private label our products. We're well positioned to help our partners navigate shifting economic environments."

Prost will build on the momentum generated by Kasasa's previous Chief Growth Officer, Alisha Crafton, who concluded her 10-year tenure to start a consulting firm.

"We wish Alisha success on her entrepreneurial journey," said Kasasa CEO, Gabe Krajicek.  "And I'm excited for what the future holds with Dave Prost back at Kasasa. The new sales tools and strategies he's learned have led to a CFO-focused value proposition that will bear fruit for us in 2025."

About Kasasa  

Kasasa helps community financial institutions make shifts needed to preserve yields and create real growth in any environment. Since 2003, their branded and private label retail products, world-class marketing, and expert consulting services have helped their clients attract, engage, and retain more consumers. Today, their combined network of financial institutions represents the 4th largest branch banking network in the country. For more information, please visit Kasasa.com or LinkedIn. 

Media Contact: Kasasa@5wpr.com 

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SOURCE Kasasa