Honey Stinger Launches New, First Ever Peanut Butter Energy Waffles

Three Delicious, New Flavors Combine Bold Peanut Butter Taste with Performance Nutrition and Convenience To Fuel Athletes and Adventurers Everywhere.

STEAMBOAT SPRINGS, Colo., Feb. 11, 2025 /PRNewswire/ -- Honey Stinger, a leader in sports fuel trusted by professional athletes, fitness and active lifestyle enthusiasts alike, is pleased to announce the launch of its newest product: Peanut Butter Energy Waffles. The company invented the energy waffle, so it's no surprise that Honey Stinger is the first and only energy waffle to launch new peanut butter flavors. The new organic peanut butter line boasts a rich and creamy organic peanut butter combined with organic honey-infused filling between two soft-baked organic waffles for the ultimate energy-boosting snack that fits in your pocket.

"Peanut butter is more than a flavor—it's a cultural staple and a nutritional powerhouse," said John D'Alessandro, CEO of Honey Stinger. "We wanted to create something that not only tastes incredible but also fuels performance in a meaningful way. These new peanut butter waffles are a game-changer for anyone looking to stay energized, whether they're on the trail, at the gym, or just tackling their day. We couldn't be more excited for this launch."

Honey Stinger's exciting expansion of its popular energy waffle lineup delivers an incredibly satisfying taste and texture experience while also providing the energy athletes and enthusiasts are looking for. Offered in three delicious flavors: Peanut Butter, Peanut Butter Chocolate, and Peanut Butter Strawberry, the new Energy Waffles are an Ideal blend of carbohydrates for energy, easily digestible and perfectly pocket sized to take on the go. All three new flavors are USDA certified organic and nutritionist approved for sport.

Crafted with athletes and active individuals in mind, the Peanut Butter Energy Waffles deliver naturally delicious sustained energy and exceptional taste, making them the perfect companion for pre-workout fueling or mid-adventure or mid-workout refueling.

The Peanut Butter Energy Waffles will be available for purchase in singles, 6 packs, 12 packs, and 16 packs. Consumers can find them online at www.honeystinger.com, and on Amazon now, and rolling out over the next few months at your favorite retailers across the United States. Use the Store Locator on Honey Stinger's website to find a retailer near you.

About Honey Stinger

Trusted by more than 2,000 professional and collegiate teams as well as countless fitness enthusiasts, Honey Stinger is dedicated to helping individuals achieve their active goals. Based in Steamboat Springs, Colorado, Honey Stinger has been fueling athletes since 2001 with its range of great-tasting sports fuel. From waffles and chews to gels and bars, Honey Stinger products are designed to help users prepare, perform, and refuel without sacrificing great taste.

For more information please visit www.honeystinger.com.

CONTACT
Cassidy Lunney, JESSUP PR
honeystinger@jessuppr.com

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SOURCE Honey Stinger