Hilton innovates services to boost comfort of foreign travelers in China

SHANGHAI — Hilton, the world’s third-largest hotel chain by room count, has unveiled new initiatives to enhance the travel experience for international visitors at its flagship properties in China’s major destinations, including Shanghai and the emerging tourism hub of Quanzhou. The efforts come amid a marked increase in inbound travelers to China. The proportion of inbound guests overtook prepandemic levels in June. Recent government data shows foreign nationals entering Beijing reached 1.88 million as of mid-August, a 36.6 percent increase compared to the year before, while Shanghai welcomed 4.16 million overseas tourists in the same period, a jump of nearly 38 percent. Koreans alone accounted for 423,000 entries, a spike of 130.7 percent from last year, making them the largest inbound group. Hilton has introduced advanced technology-driven amenities and city exploration programs to help guests overcome linguistic barriers in Shanghai. In July, Hilton launched an English-language guide in partnership with DiDi, a major Chinese ride-hailing platform providing transportation in 19Weiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times