Health-E Commerce®, parent brand to FSA Store® and HSA Store®, Announces Zack Peckham as CEO

Peckham, who previously served as CFO, succeeds former CEO Preston Farrington, who is retiring

DALLAS, March 17, 2025 /PRNewswire/ -- Health-E Commerce, parent brand to leading e-commerce sites FSA Store and HSA Store, today announced the appointment of Zack Peckham as its new CEO. Peckham, who previously served as CFO for the company, succeeds Preston Farrington, who will enter retirement after serving as CEO since 2020. Peckham joined Health-E Commerce in 2017 as vice president of strategy before becoming CFO in 2022.

Health-E Commerce announces Zack Peckham as CEO. Peckham replaces Preston Farrington, who is retiring.

In addition to FSA Store and HSA Store, the first and still leading online stores that exclusively sell products and telehealth services eligible for purchase with tax-free flexible spending account (FSA) and health savings account (HSA) funds, Health-E Commerce also created its own line of affordable healthcare products called Caring Mill^®. Over his tenure with the company, Peckham has been deeply involved in the growth and evolution of the Health-E Commerce family of brands, and the company's position as a source of truth for FSA and HSA eligibility and compliance, and consumer education.

"I am honored to build on the strong foundation that our team at Health-E Commerce has created, and excited to lead the company into its next chapter of growth," said Peckham. "Health-E Commerce was founded on the mission of simplifying FSAs and HSAs so individuals and families can confidently use their funds. We will continue to innovate and grow by providing a best-in-class experience and education for account holders, and remain true to our guaranteed-eligibility promise across all categories, including over-the-counter medications, pain relief, skin and personal care, sun protection, high-tech health devices, first aid, telehealth services, and more."

Outgoing CEO Preston Farrington expressed confidence in Peckham's leadership and the future of the company.

"Zack has helped drive Health-E Commerce's success since he joined eight years ago. His deep knowledge of the industry and experience across the various facets of the business position him as the ideal leader to guide Health-E Commerce into the future," said Farrington. "As I transition to retirement, I am confident in Zack's abilities and the exceptional team at Health-E Commerce as they continue to help customers maximize their pre-tax healthcare benefits."

About Health-E Commerce

Health-E Commerce is the parent brand to FSA Store and HSA Store, online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill^®, a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the Health-E Commerce brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce plays an essential role in expanding product eligibility for important new categories within the list of eligible medical expenses.

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SOURCE Health-E Commerce