Health and Wellness Food Market to grow by USD 627.6 Billion (2025-2029), driven by healthy eating habits, Report with AI impact on market trends - Technavio

NEW YORK, Feb. 6, 2025 /PRNewswire/ -- Report on how AI is redefining market landscape - The global health and wellness food market size is estimated to grow by USD 627.6 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  9.8%  during the forecast period. Increasing adoption of healthy eating habits is driving market growth, with a trend towards adoption of prebiotic and probiotic food. However, high cost of health and wellness food  poses a challenge. Key market players include Amys Kitchen Inc., Archer Daniels Midland Co., Bobs Red Mill Natural Foods Inc., Chobani Global Holdings LLC, Clif Bar and Co., Dairy Farmers of America Inc., Danone SA, Dr. Schar, Fifty50 Foods, General Mills Inc., Glanbia plc, GSK Plc, Kellogg Co., London Foods Ltd., Mars Inc., Mondelez International Inc., Nestle SA, PepsiCo Inc., United Natural Foods Inc., and Yakult Honsha Co. Ltd..

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Health And Wellness Food Market Scope
Report Coverage	Details
Base year	2024
Historic period	2019 - 2023
Forecast period	2025-2029
Growth momentum & CAGR	Accelerate at a CAGR of 9.8%
Market growth 2025-2029	USD 627.6 billion
Market structure	Fragmented
YoY growth 2022-2023 (%)	8.7
Regional analysis	North America, APAC, Europe, Middle East and Africa, and South America
Performing market contribution	APAC at 33%
Key countries	US, UK, China, Canada, Germany, Japan, India, France, Italy, and South Korea
Key companies profiled	Amys Kitchen Inc., Archer Daniels Midland Co., Bobs Red Mill Natural Foods Inc., Chobani Global Holdings LLC, Clif Bar and Co., Dairy Farmers of America Inc., Danone SA, Dr. Schar, Fifty50 Foods, General Mills Inc., Glanbia plc, GSK Plc, Kellogg Co., London Foods Ltd., Mars Inc., Mondelez International Inc., Nestle SA, PepsiCo Inc., United Natural Foods Inc., and Yakult Honsha Co. Ltd.

Market Driver

The Health and Wellness Food Market is thriving with trends that prioritize natural, wholesome foods. Organic food is in high demand, as consumers seek out products with no synthetic additives or pesticides. Natural ingredients, gluten-free, non-GMO, and plant-based are also popular choices. Probiotics, antioxidants, and superfoods are must-haves for those focusing on immunity and overall health. Whole grains, fiber-rich, and low-glycemic foods support digestive health and weight management. Functional foods, nutraceuticals, and herbal supplements offer additional health benefits. Clean label, cold-pressed, and fermented foods are preferred for their natural processing methods. Sustainable sourcing, eco-friendly packaging, and ethical sourcing are key considerations for conscious consumers. Low-sodium, low-calorie, and allergen-free options cater to specific dietary needs. The market also offers a wide range of healthy fats, omega-3, and plant-based protein sources. Health snacks, meal replacement, and energy bars provide convenient options for those on-the-go. Detox foods, superfruits, fortified foods, and organic beverages complete the landscape of this vibrant market. 

Prebiotics are non-digestible food components that reach the large colon undigested and stimulate the growth of beneficial probiotic bacteria. Nestlé's Quakers Oats is an example of prebiotic food. This fermentation process enhances gut health, digestion, and immune function. Prebiotics also reduce the risk of cardiovascular diseases by increasing healthy cholesterol levels and lowering inflammation. They help in hormonal balance, weight management, and stress response reduction. Nestlé's Quakers Oats, with its ability to reduce gastric activity and absorption in the upper gastrointestinal tract, is a valuable addition to a healthy diet. 

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 Market Challenges

•         The Health and Wellness Food Market is experiencing significant growth due to increasing consumer awareness and demand for healthier food options. Key trends include Organic Food, Natural Ingredients, Gluten-Free, Non-GMO, Probiotics, Antioxidants, Superfoods, Whole Grains, Plant-Based, Vegan, Vegetarian, Dairy-Free, Sugar-Free, Low-Carb, High-Protein, Omega-3, Fiber-Rich, Functional Foods, Nutraceuticals, Herbal Supplements, and various other dietary specifications. Challenges in this market include ensuring the availability of a wide range of Clean Label, Cold-Pressed, Fermented Foods, and Raw Foods. Additionally, there is a growing demand for Prebiotics, Adaptogens, Organic Beverages, Natural Sweeteners, Low-Glycemic, Probiotic Drinks, Energy Bars, Health Snacks, Meal Replacement, Detox Foods, Superfruit, Fortified Foods, Organic Dairy, Gluten-Free Snacks, Organic Protein, Healthy Fats, Sustainable Sourcing, Eco-Friendly Packaging, Ethical Sourcing, Allergen-Free, Low-Sodium, and Low-Calorie foods. Brands must cater to various health concerns such as Brain Health, Immune Support, Anti-Inflammatory, Digestive Health, Bone Health, Heart Health, Blood Sugar Control, Plant-Based Protein, and Weight Management. Meeting these demands requires supply chain and innovative product development to meet the evolving needs of health-conscious consumers.

•         The health and wellness food market consists of natural and organic food products derived from labor-intensive farming methods. These methods exclude the use of fertilizers and pesticides, leading to a slower crop growth and increased labor costs. For instance, a loaf of gluten-free bread costs approximately 83.3% more than regular bread due to the higher production costs. Organic food products, which account for around 6% of the total food market, cost around 60% more than their conventionally produced counterparts due to the increased labor requirements. The higher prices reflect the added value of these healthier food options.

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Segment Overview 

This health and wellness food market report extensively covers market segmentation by  

• Product
• Naturally Health Food
• Functional Food
• BFY Food
• Organic Food
• Food Intolerance Products
• Distribution Channel
• Offline
• Online
• Geography
• North America
• APAC
• Europe
• Middle East And Africa
• South America

1.1 Naturally health food-  The health and wellness food market is experiencing significant growth due to the increasing consumer preference for naturally healthy food products. These food items undergo minimal processing and are free from hormones, antibiotics, and artificial flavors. Examples of naturally healthy food include zero trans-fat oils, whole wheat and multigrain bread, baked potato chips and wedges, and cereal grain flour. Food companies manufacturing these products use a natural label to provide complete product information, avoid misbranding, and attract regulators for quality checks. Naturally healthy foods offer numerous health benefits, such as improved digestion, blood sugar regulation, and better immunity. Notably, these food products do not carry any certification from regulatory authorities for their natural labeling. However, the absence of regulations and certifications has not deterred new players from entering the market, as consumers continue to seek out these inherently healthier options. Companies like Bob's Red Mill Natural Foods and Glanbia offer a wide range of naturally healthy food products. Bob's Red Mill provides stone-ground whole wheat flour, derived from dark northern hard red wheat, which retains the nutritious bran and germ for high protein requirements. Glanbia offers whole white quinoa and coarsely milled white quinoa for digestive system regulation, which can also be used in bakery and snack formulations. The availability of a diverse range of naturally healthy food offerings is driving the growth of the market by increasing consumer consumption.

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Research Analysis

The Health and Wellness Food Market is a thriving industry that caters to consumers seeking nutritious, natural, and organic food options. This market is characterized by an emphasis on whole foods, natural ingredients, and the avoidance of artificial additives. Key trends include the demand for Gluten-Free, Non-GMO, and Organic Foods. Probiotics, Antioxidants, Superfoods, and Whole Grains are popular choices for those looking to boost their health. Plant-Based, Vegan, Vegetarian, Dairy-Free, Sugar-Free, Low-Carb, and High-Protein diets are also gaining popularity. Functional Foods, Nutraceuticals, Herbal Supplements, and Dietary Supplements are commonly used for their health benefits. Clean Label, Cold-Pressed, Fermented Foods, Raw Foods, Prebiotics, Adaptogens, Organic Beverages, Natural Sweeteners, and Low-Glycemic foods are also in high demand. Overall, the Health and Wellness Food Market offers a wide range of options for consumers looking to make healthier choices.

Market Research Overview

The Health and Wellness Food Market is a vibrant and growing industry, focused on providing consumers with nutritious, natural, and organic food options. This market encompasses a wide range of products, including Organic Food, Natural Ingredients, Gluten-Free, Non-GMO, and many more. Probiotics, Antioxidants, Superfoods, Whole Grains, and Plant-Based foods are at the forefront, catering to various dietary needs and preferences. Functional Foods, Nutraceuticals, Herbal Supplements, and Dietary Supplements offer additional health benefits, while Clean Label, Cold-Pressed, and Fermented Foods ensure transparency and purity. Raw Foods, Prebiotics, Adaptogens, and Organic Beverages provide further diversity, with Natural Sweeteners, Low-Glycemic, and Probiotic Drinks adding to the mix. Energy Bars, Health Snacks, Meal Replacements, and Detox Foods offer convenience for busy lifestyles, while Superfruits, Fortified Foods, Organic Dairy, and Gluten-Free Snacks cater to specific dietary requirements. Sustainable Sourcing, Eco-Friendly Packaging, Ethical Sourcing, and Allergen-Free options ensure a responsible and inclusive approach. This market also includes Low-Sodium, Low-Calorie, and Weight Management products, addressing various health concerns. Brain Health, Immune Support, Anti-Inflammatory, Digestive Health, Bone Health, Heart Health, Blood Sugar Control, and Plant-Based Protein options further expand the offerings. Natural Oils, Organic Herbs, and Functional Beverages complete the landscape, offering a holistic approach to health and wellness. The Health and Wellness Food Market continues to evolve, catering to the diverse needs and preferences of consumers.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
• Naturally Health Food
• Functional Food
• BFY Food
• Organic Food
• Food Intolerance Products
• Distribution Channel
• Offline
• Online
• Geography
• North America
• APAC
• Europe
• Middle East And Africa
• South America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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