GROWING TO NEW HEIGHTS: VAURA PILATES EXPANDS GLOBAL FOOTPRINT WITH NEW MASTER FRANCHISE AGREEMENTS IN SOUTHEAST ASIA AND THE MIDDLE EAST

New Master Franchisee Partnership to Lead The Way for Unparalleled Sensory Reformer Pilates Experience to Enter New Markets

AUSTIN, Texas, March 4, 2025 /PRNewswire/ -- VAURA Pilates, renowned for redefining reformer Pilates through athletic training and sensory immersion, announced today its continued global expansion by way of a new Master Franchise Partner, Luxe Fit Pilates, that will be responsible for continued growth across Southeast Asia and the Middle East. With current studio success in Tanglin and Joo Chiat (Singapore), this new partner will bring VAURA's refined wellness philosophy to other vibrant, high-energy urban centers where individuals are seeking unparalleled and new immersive experiences.

"We are delighted to be partnering with industry leaders Luxe Fit Pilates, who have experience and a deep understanding of operating our upscale boutique franchises, which is complimentary to their unwavering passion for the Pilates community and the VAURA brand," said Tom Dowd, Chief Executive Officer. "With Luxe Fit Pilates' proven expertise in building high-performing fitness communities, we are excited to see VAURA excel within their markets."  

VAURA goes beyond traditional Pilates—it's a full-body experience. Each 50-minute session combines strength, flexibility, and high-intensity training in an electrifying environment with mirrored ceilings, immersive lighting, and dynamic soundscapes.

VAURA Pilates offers four signature class formats:

• TOTAL: A full-body conditioning workout integrating strength, endurance, and stretch.
• STRETCH: A blend of Pilates and yoga principles to enhance flexibility and mobility.
• CIRCUIT: A high-intensity mix of strength, HIIT, and stability training.
• FUSION: A hybrid class combining reformer Pilates with floor-based functional movements.
• NURTURE:Designed for moms-to-be, new moms, or those returning to exercise, a slower-paced class with an array of modifications for a personally tailored workout

"The health and wellness landscape within Southeast Asia and the Middle East, which is home to a large population of health enthusiasts, offers a unique and thrilling opportunity to introduce communities to our refined Pilates," said Anna Michau, Chief Executive Officer at Luxe Fit Pilates. "This expansion marks an exciting moment for VAURA, and with both markets emphasizing the importance of one's overall well-being, lends itself as the ideal locations for our results-driven approach."

VAURA's new flagship locations in Dubai and Jakarta are set to open later this year, while its Tanglin and Joo Chiat studios in Singapore are actively welcoming new and existing members. 

In addition to major international growth, VAURA continues its rapid U.S. expansion, with available franchise opportunities in Miami, Los Angeles, Boston, Dallas, Scottsdale, NYC and other major metropolitan markets.

To learn more about VAURA Master Franchisee opportunities or VAURA Pilates, please visit VAURAPilates.com/franchise and VAURAPilates.com.

ABOUT VAURA Pilates
VAURA provides a unique and elevated athletic reformer Pilates experience that infuses elements of strength, endurance, and stretch into every class to enable members to awaken their untapped potential. Each class is designed to be more than just a workout. Led by elite trainers, VAURA effortlessly blends art and science, creating a sensory-fueled fitness experience that invigorates the body, elevates the mind, and nourishes the soul. For more information, please visit VAURAPilates.com.

MEDIA CONTACT
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VAURA@icrinc.com

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SOURCE VAURA Pilates