Get a sneak peek at the highlights: Tourism Plus Shanghai 2025 promotes innovation

SHANGHAI, March 19, 2025 /PRNewswire/ -- Recording a new high scale: From March 30^th to April 3^rd, 2025, Tourism Plus Shanghai 2025 will create a new record with five collective exhibitions and four pavilions in Pudong and Puxi, covering a total exhibition area of 700,000 square meters, covering 15 industrial categories, 68 exhibition sections, more than 6,000 exhibitors, and more than 300 live events. It is expected to attract 450,000 visitors from more than 140 countries and regions around the world. The exhibition is guided by Shanghai Municipal Administration of Culture and Tourism, co-sponsored by China Tourism Association, and hosted by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. and Shanghai International Convention & Exhibition Co., Ltd.

The five collective exhibitions of Tourism Plus Shanghai 2025 will jointly form a giant collective exhibition covering 68 exhibition sections and 15 industrial categories such as hospitality, catering & food, coffee & tea, chain franchise, architectural decoration, commercial design, cleaning & sanitation, boat industry, tourism & healthcare, art and visual display industry to realize exhibition linkage, industrial linkage and resource integration. There will also be more than 300 special exhibitions and lifestyle festivals, as well as special investment matching meetings, professional events, professional forums, and live activities.

Specific exhibition information is as follows:

This year, a new cluster exhibition will be added - Modern Concept World Expo, expanding the vertical industrial chain of art and visual display industry. At the same time, Hotel & Shop Plus was upgraded to Hotel & Shop Plus - Shanghai International Hotel, Shop, Office and Public Space Expo, covering many fields, such as building & decoration, whole house customization design & soft outfit interior design, sunshading material, smart hotel, lighting & smart control, hotel supplies & textiles, commercial space & smart retail, smart office, public space, cleaning & maintenance.

• Promoting investment and setting up a diversified stage to promote innovation

The modern tourism industry system is a huge industrial chain which covers a wide range and is closely related to people's livelihood industries. The travel, accommodation, catering, sightseeing, shopping, entertainment and other activities of citizens and tourists together constitute a comprehensive tourism product system.

In each segment, new products emerge in endlessly. Guiding the trend of new products is the potential energy that a giant industrial expo can have. The spring expo of the whole tourism industry chain, which will attract more than 6,000 exhibitors, will bring tens of thousands of new products. Additionally, the new exhibition sections, special exhibition, lifestyle festival, debut roadshow stage, industry forum, etc. launched by Tourism Plus Shanghai 2025, will build a diversified stage for the new product launch of enterprises, and also create a vent for the formation of industrial trends.

The special project investment matchmaking meeting is an advantage project of TPS2025. The organizer takes the initiative to set up the annual topic to promote the growth of investment in this area.

In terms of culture and tourism, the theme of this year is "Revitalizing stock, creating increment". In addition, stock asset operation, frontier technology and equipment, immersive culture and tourism and cultural and creative IP are the segmented special sessions. The investors, destination owners, operators, new quality productivity enterprises and culture and tourism content creators are invited to promote the precise docking of related investments.

The core theme of "Food and Beverage Preferred Matchmaking Conference" is "Precise Connections, Empowering the New Food and Beverage Ecosystem." The organizers utilize a vast database built over many years to accurately invite high-quality VIP buyers by category before the event. These buyers include a diverse range of participants such as supermarkets, chain hotels, catering channels, distributors, and retailers, as well as investors, manufacturers, channel partners, and innovative enterprises in the food and beverage industry. During the exhibition, one-on-one efficient matchmaking sessions will be conducted to help participants optimize procurement channels, meet global multi-category product demands, and expand business opportunities.

"Promote the global expansion of lure industries" is an important work of CIBS Matchmaking Meeting, Lure International Business Matchmaking Meeting and Hotel & Shop Plus Business Matchmaking Meeting. The organizers invite high-quality overseas investors and big buyers through a variety of ways to accurately help exhibitors to obtain large overseas orders. It is expected that more than 200 high-quality industrial investors and big buyers from home and abroad will be invited to match with the exhibitors of TPS2025.

In addition to the precise investment matching meeting, the organizers of Tourism Plus Shanghai also rely on a million-level database to invite hundreds of thousands of professional buyers to the exhibition site, face-to-face exchanges with exhibitors, and promote the growth of upstream and downstream trade in the industry. Online, the exhibition mobile software DTSHoReCa developed by the organizer of TPS2025 has been launched on various application platforms, and an online business reservation system has been opened to help exhibitors and buyers achieve accurate docking.

The forum is also an important platform to promote industry investment trends. This year, more than 1,000 speakers will come to Tourism Plus Shanghai to discuss the trends and the latest cases in the segment with visitors. A number of development index studies, evaluation models, standard publicity and implementation, industry lists etc. will be released at the forums.

• Promoting consumption and promoting the new direction of products by users' demand on the lifestyle Festival

The new trends and new products of the industry need to be tested by the market and consumers. Tourism Plus Shanghai not only provides a trading platform for exhibitors between the upstream and downstream industry chains, but also builds a number of sub-categories of lifestyle festivals. Enterprises can launch trial, sample experience or preferential sales of new products here, facing the evaluation of consumers, and evaluating the market attention of new products. At the same time, the lifestyle Festival is also a window to discover new product trends in the industry and promote new trends in categories.

In 2025, there will be eight lifestyle festivals at the TPS2025: HOTELEX Shanghai International Coffee, Wine and Food Festival, Global Flavor CHA Drink Culture Festival, HOTELEX x FOODAiLY INNOVATION EXPO, Hotel & Shop Plus Cultural and Tourism Lifestyle Festival, Accommodation Supplies, Water Sports Carnival, Lure Carnival, Shanghai Tourism Quality Life Festival.

HOTELEX Shanghai International Coffee Food Culture Festival, which is widely paid attention to by coffee lovers and the upstream and downstream industry chain, will integrate the high-quality brands of wine and chocolate this year, and jointly upgrade the "HOTELEX Shanghai International Coffee, Wine and Food Festival" at the National Exhibition and Convention Center (Shanghai), Hall 8.2. The overall exhibition area has increased by 30% compared with the same period last year. Famous brands and new forces have joined in one after another to launch this year's new products at the exhibition, forming the new product trend of the industry, and getting front-line consumer feedback from the enthusiasts in attendance.

The "Global Flavor CHA Drink Culture Festival" is a lifestyle festival for "Generation Z" tea consumers, which is the first one this year. It includes new tea pop-up shops, tea spaces, tea production areas, intangible cultural heritage masters & All Star Fashion Drink Champion Show, Fashion Drink Competition Finals And World Fashion Drink Elite Competition, New Tea And Drink Conference, New Chinese Clothing Awards and other rich contents. By integrating themed forums, professional events and activities, and characteristic exhibition areas, we will build an international platform integrating wisdom collision, skill display, cultural inheritance and innovation exploration, and lead the future development trend of the global tea industry.

"HOTELEX x FOODAiLY INNOVATION EXPO" is a comprehensive marketing event that integrates cutting-edge food trends and authoritative industry awards. In 2025, with "Top 10 Consumption Scenarios Of The Year" and "iSEE Carnival" as the core sections, we will create a full-link solution of "scene experience - channel connection - all-area exposure - private area exclusive marketing".

"Hotel & Shop Plus Cultural and Tourism Lifestyle Festival" will showcase the latest outdoor products and technologies, bringing new products in outdoor camping, space capsules, stargazing cabins and other fields, so that the visitors can experience a diversified way of travel and accommodation and quality holiday life. At the Accommodation Supplies, a variety of carefully selected and excellent quality travel accommodation supplies are gathered, where you can find good inspiration and experience a more comfortable and convenient hostel life.

This year, the old popular Water Sports Carnival and Lure Carnival will enhance the user experience of kayak, paddle board, electric motorboats, lure fishing rods, lure bait and other new products in the form of real experience of products carried by large pools on site.

The Shanghai Tourism Quality Life Festival, which was held for the first time this year, is an important event to promote culture and tourism consumption. Under the guidance of Shanghai Municipal Bureau of Culture and Tourism and relevant associations, domestic and foreign exhibitors bring consumers hotel catering, hotel room vouchers, travel routes at home and abroad, destination entertainment, domestic and foreign travel insurance, tourism culture and creative products and other rich content, preferential products.

Beyond the exhibition period, the exhibition will also carry out the "2025 International Balloon Master Invitational Exhibition and the First Changfeng Joy City International Balloon Art Festival" in collaboration with Changfeng Joy City. Many balloon artists will be specially invited to exhibit a series of balloon art works in Changfeng Joy City. Colorful creative exhibits, imaginative balloon art, high quality and exquisite balloon techniques will show the diversity of art and visual display and provide balloon the art and visual display ideas to drive business cooperation.

• New quality productivity, forming application and landing scenarios

Tourism Plus Shanghai is an excellent business platform for new quality productivity to land in the tourism scene, with various activities and publicity to help high-end, intelligent, green new quality productivity exhibitors and exhibits to connect with industrial demand.

In order to promote the integration and development of immersion industry and culture and tourism industry, and promote the introduction of immersive culture and tourism projects in culture and tourism scenic spots and commercial shopping centers, especially the recently booming LBE large space project, Tourism Plus Shanghai 2025 will specially set up "TPS Immersion Experience Day" activities through forums, investment matching meetings, debut roadshows, special exhibitions and other forms, promoting high-quality immersive projects to the culture and tourism industry.

Robots and AI technology are the hot spots in all walks of life today, and the tourism industry is no exception. At Tourism Plus Shanghai 2025, visitors can meet a variety of robots such as embodied intelligent humanoid robots, hotel and restaurant service robots, intelligent security robots, intelligent cleaning robots, etc. You can also see the latest applications of AI technology in intelligent systems such as Smart Home Systems, Smart Lighting Systems, Smart Security Systems, Unmanned Retail Systems, Smart Cleaning Systems. As a business platform for new quality productivity, Tourism Plus Shanghai has witnessed the spread of intelligent products and systems in the industry application, such as the Smart Hotel Pavilion at Hotel & Shop Plus Shanghai, gathering Bittel, Yunji, Share, Boonlive, Segway Robotics, Ecovacs, Excelland, DOOYA and other domestic and foreign cutting-edge intelligent technology brands; In the smart cleaning section of CCE, from 2019 only a few brands participated in the exhibition, to 2025, the top-line smart cleaning brands such as Gausium, Viggo, Wimsha Robot, Pudu, Rosiwit, SAITE, Partner Robot, YIJIAHE, KEENON, Udeer, ROBINT, SIASUN, KOKOBOTS, Shangyue competed to launch new products in the exhibition, clearly witnessing the vigorous development and growth of domestic intelligent cleaning brands.

More than 30 strategic partners have been brought together in the Union Center Kitchen Boutique exhibition area of HOTELEX Shanghai, creating an international exhibition area that is in line with international standards. This year, several new highlights of the center kitchen were added, from front-end ingredients to end products, from pre-processing equipment to heating and conditioning equipment, from insulated boxes to condiments, from auxiliary materials to consumables, to improve the overall industrial chain of the center kitchen, and the innovative mode of the industrial chain will be presented in the exhibition.

CATL, the world's first full life cycle solution provider for electric ships, is one of the new exhibitors of CIBS2025. CATL will showcase its new energy solutions and address the digital needs of various Marine application scenarios. In addition, many brands in the whole industry chain such as Mercury Marine, YAMAHA, HONDA, EXPLOMAR, EPropulsion, ORCAUBOAT, FUBER Wolong Maritime, Eikto Battery will show the electric intelligent technology of boats. CIBS2025 focuses on improving the "green content" of the industry and drawing the future of green shipping.

• International brands are optimistic about the Chinese market

Overseas exhibitors and visitors are actively participating in Tourism Plus Shanghai 2025. As of the current data, the number of overseas pre-registered buyers of HOTELEX - Shanghai International Hospitality Equipment & Foodservice Expo has achieved a significant increase of 39.4% compared with 2024, and many overseas delegations will come to the exhibition, including international organizations such as the Kazakhstan Restaurant Association, the Kazakhstan Trade and Industry Association, and the Russian Hotel Association, and Industry leading institutions in Malaysia, Thailand, South Korea, Brazil, Mongolia, etc.; In addition, exhibitors from the United States, the United Kingdom, Italy, Germany, Russia, Uganda, the Netherlands, Sri Lanka, Vietnam, Turkey, Ethiopia, Japan, Panama, Yemen and other countries will expand the Chinese market at the exhibition.

International hotel groups remain optimistic about the expansion of the Chinese market. IHG, Hilton and other international hotel groups have entered Hotel Brand Investment and Franchise Area in Hall E4 of Hotel & Shop Plus Shanghai, attracting hotel owners and management groups, hotel industry investors and franchisees to jointly promote all-round cooperation and development between supply and demand parties.

The inclusion of the International Council of Marine Industry Associations (ICOMIA) for the first time will inject a stronger international perspective and industry resources into China (Shanghai) International Boat Show 2025. ICOMIA has 38 national recreational boating associations, 54 associate member organizations, approximately 90% of the companies in the recreational boating industry, and a global industry value of $300 billion. ICOMIA has representative offices in many countries.

At the exhibition, ICOMIA will bring together business leaders and industry experts to discuss the future development of the Marine leisure industry in the Asia-Pacific region and around the world. On the other hand, the number of exhibitors at home and abroad is expected to increase, and several exhibitors from Italy, South Korea, Taiwan region (China), the United States, Germany, Australia and New Zealand are interested in joining the boat show.

• TOURISM PLUS SHANGHAI 2025

Tourism Plus Shanghai 2025 not only reflects the current industrial trends and market trends, but also proactively shapes the broader blueprint of the tourism industry through forward-looking theme setting, resource aggregation and ecological incubation, and through "tourism + all industries" and "all industries + tourism", becoming a key node of the global tourism industry innovation network.

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SOURCE Tourism Plus Shanghai