EQS-News: naoo AG: Android version reaches full feature parity with iOS

Media Release

naoo AG: Android version reaches full feature parity with iOS

• New extended Android version of the social media app naoo available for download in the Google Play Store starting February 25, 2025
• New map functionalities enable discovery of events, offers, and geo-based games
• In-app messaging allows seamless user communication with privacy controls

Zurich, February 25, 2025 – naoo AG (ISIN: CH1323306329, WKN: A40NNU), a Swiss social media innovator, is releasing a new Android version of the naoo app, available for download in the Google Play Store starting February 25. Android users will now have access to the full feature set of the iOS version.

Android users can now fully utilize the interactive map feature of naoo. This includes the ability to discover local events nearby, take advantage of exclusive on-site offers by redeeming naoo points at participating businesses for the purchase of goods, and participate in geo-based games. One example of the latter is the Golden Egg Challenge: Launched shortly before Christmas, thousands of users immediately took part in this interactive treasure hunt in the real world.

A feature that has been very popular among iOS users and is now also available to Android users is in-app messaging. This allows users to communicate directly with each other via the naoo Messenger. To protect privacy and keep full control in the hands of the respective users, messaging is only enabled if both users follow each other. Alternatively, message requests must first be approved by the recipient before a conversation can begin.

Gabriel Höhener, Chief Product Officer at naoo: „The launch of the new Android version comes at exactly the right time and has the potential to trigger another growth surge for naoo. Over the past 12 months, the Android user base has grown significantly. While iOS traditionally had a higher engagement rate, Android has caught up considerably in recent months. Session time per user, likes, and interactions per user are now almost at the same level as on iOS.”

It is already apparent that the total number of sessions on Android in February 2025 has increased by more than 70% compared to the previous year, while the total number of likes has nearly doubled even before the end of the month. Engagement per user, measured by average session duration, has also risen by more than 30%. As a result, Android now accounts for almost half of the total naoo traffic.

The Android update is an important milestone for naoo’s planned expansion beyond Switzerland, which is set to be undertaken later this year. In Germany, more than 70% of smartphone users use Android, a significantly higher percentage than in Switzerland.

By achieving full feature parity for Android users, naoo is significantly increasing its engagement potential, allowing businesses and content creators to tap into a much broader user base. This expansion strengthens naoo’s position as the go-to platform for interactive, gamified social media experiences.

About naoo

naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. These points can be redeemed for various rewards, providing added value for both users and business partners. The naoo app is available on the Apple App Store and Google Play Store. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information: https://www.naoo.com

Contact Details

Media and Investors
Karl Fleetwood, Chief Operating Officer, karl.fleetwood@naoo.com

Axel Mühlhaus / Jessica Pommer
edicto GmbH
Eschersheimer Landstr. 42
60322 Frankfurt a.M.
Tel.: +49 (0) 69 905505-52
E-Mail: naoo@edicto.de

Users and Community
Benjamin Duthaler, Head of Community Management, benjamin.duthaler@naoo.com