Else Nutrition Expands into Adult Nutrition Market with Launch of its Innovative Plant-based Ready-to-Drink Shakes

The U.S. dairy alternatives market is forecasted to grow from $5.84 billion in 2022 to $14.28 billion by 2030, reflecting a significant consumer shift toward plant-based products

VANCOUVER, BC, Jan. 21, 2025 /PRNewswire/ - ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else"   or the "Company"), a leader in clean, Plant-Based nutrition, announces its entry into the adult food market with the launch of its revolutionary ready-to-drink (RTD) nutritional shakes for adults in the U.S. and Canada.

As the first and only whole-food, plant-powered, complete nutrition drink for adults, Else Nutrition's RTD shakes are poised to redefine the adult nutritional beverage market. Notably, the U.S. dairy alternatives market is forecasted to grow from $5.84 billion in 2022 to $14.28 billion by 2030, reflecting a significant consumer shift toward plant-based products. Furthermore, 44% of flexitarians cite health benefits as a key driver in choosing plant-based options. Else Nutrition's RTD shakes meet this growing demand, offering a superior product that aligns with vegan, vegetarian, and flexitarian dietary preferences.

As more consumers embrace plant-based diets and seek sustainable, clean-label products, Else Nutrition's Adult RTD shakes offer a timely and innovative solution. Made from real, whole-food ingredients like almond butter, sunflower protein flour, and buckwheat flour, these dairy-free, minimally processed shakes provide a nutritious, easy-to-digest alternative to traditional dairy-based nutritional supplements.

A Complete Nutritional Solution
Each serving of Else Nutrition's RTD shake provides:

• 280 calories and 14g of high-quality plant protein
• Natural fiber, healthy carbohydrates, and unsaturated fats
• 26 essential vitamins and minerals tailored to adults' health needs
• 50% less sugar than leading competitors with no artificial sweeteners
• Lactose-free, cholesterol-free, low in saturated fat, and Clean Label Project Certified

Else Nutrition's RTD Vanilla shakes are now available in Canada in 8 fl. oz. (236 mL) tetra packs, offered in 6-packs and 24-packs. They can be purchased on Amazon.ca and at select retail locations. Additional flavors are planned for future release. In the U.S., the product line is set to launch in Q2 2025.

"We are proud to introduce a convenient, clean, and delicious option for adults looking to meet their daily nutritional needs," said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. "This launch is a natural progression of our mission to deliver whole-food-based nutrition for all ages. Our adult shakes aren't just better for you and easier to digest—they're better for the planet."

To delve deeper into Else Nutrition's offerings and its revolutionary approach to nutrition, visit www.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and whole Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

Awards and Recognition:

• "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
• #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
• "Best Dairy Alternative" Award 2021 at World Plant-Based Expo
• Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
• During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon

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Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

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SOURCE Else Nutrition Holdings Inc.