Carrera Revell of Americas Unveils AI-Powered Racing at Toy Fair New York
Company to Auction Exclusive Slot Car Display in Support of St. Jude Children's Hospital
NEW YORK, Feb. 19, 2025 /PRNewswire/ -- Carrera Revell of Americas, the world market leader in the slot car segment and a leading brand for authentic model kits and 3D puzzles, is set to make history at Toy Fair New York with the U.S. debut of the Carrera HYBRID—the first-ever AI-powered racing system. Recently awarded the German Innovator Award 2024, the Carrera HYBRID takes racing to an entirely new level with realism, intelligent driving, and immersive racing experiences.
With the support of AI, the Carrera HYBRID combines digital high-tech with tangible hardware and real driving fun. Key features include:
- Free driving for up to 30 riders simultaneously on a single track
- Racing sessions with up to 16 players
- True-to-scale 1:50 vehicles on extra-wide roadways
- App-based control via smartphone or tablet
- Free driving on and off the track, with overtaking at any point
- Adjustable settings for speed, tire grip, braking effects, and more
"The Carrera HYBRID marks a new era in slot car racing, and we're thrilled to introduce it to the U.S. market," said Frank Tiessen, President of Carrera Revell of Americas. "By integrating AI-powered technology with traditional racing, we're delivering a modern gaming experience that pushes the boundaries of what enthusiasts can expect."
Beyond showcasing the future of racing, Carrera Revell is also giving slot car enthusiasts a chance to own a unique piece of history while supporting a great cause. The company will auction off its full slot car display from the 2023 New York Toy Show, created in collaboration with Slot Mods, with all proceeds benefiting St. Jude Children's Hospital. The auction will be conducted as follows:
- A sign at Toy Fair New York will announce the auction/sale, inviting bids via email (auction@carrera-revell.com).
- The auction will be promoted across all Carrera Revell social media platforms.
- Bidding closes at the end of day on March 14, 2025.
- Carrera Revell of Americas will ship the display anywhere in the contiguous U.S., with the buyer responsible for ensuring it fits their space.
"This is an opportunity for collectors and enthusiasts to own a piece of Carrera history while supporting a great cause," added Tiessen. "Our team is excited to connect with slot car fans from around the world, sharing our passion for racing, and the community that makes this hobby so special."
Carrera Revell of Americas will be located at booth number 2903 and invites attendees to experience the Carrera HYBRID and participate in the auction at Toy Fair New York. For more information, visit https://carrera-revell-toys.com/ or follow follow us on Instagram, Facebook, and Twitter.
About Carrera Revell of Americas
Carrera Revell of Americas is a leading international toys and games manufacturer that develops, manufactures and distributes products under the brands Carrera and Revell and also holds major licenses from partners like Nintendo, Paw Patrol, Batwheels, Harry Potter, Game Of Thrones, Stranger Things, Netflix's One Piece and all major car manufacturers. Headquartered in East Brunswick, NJ, the company serves the North and Latin American markets and is part of the Carrera Revell Group. For more information about Carrera Revell of Americas please visit https://carrera-revell-toys.com/ or follow follow us on Instagram, Facebook, and Twitter.
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SOURCE Carrera Revell of Americas, Inc.