Cantu Introduces New Weightless Collection for Effortless, Defined Waves and Curls

STAMFORD, Conn., March 19, 2025 /PRNewswire/ -- Cantu, a leading brand in curl care, is proud to unveil its NEW! Weightless Collection, a breakthrough line designed to deliver lightweight hydration, frizz control, and defined, bouncy curls and waves - without the heavy feel. This innovative collection provides the perfect balance of moisture and movement, allowing curls and waves to shine with natural definition and effortless style. At the heart of the Weightless Collection is Fair Trade and Certified Organic Blue Agave, a naturally derived humectant - an ingredient that attracts moisture from the air and locks it into the hair, keeping it hydrated for longer. This key ingredient works alongside our lightweight, ultra-hydrating formulas to help lock in moisture, enhance shine, and smooth frizz - without weighing hair down. The result? Soft, touchable curls and waves with long-lasting definition and hydration.

From the Sulfate-free Shampoo to the Defining Gel, each product in the collection is designed to nourish curls and waves while keeping them light and bouncy. Cantu believes in beauty with integrity, which is why the Weightless Collection features ethically sourced ingredients, ensuring that farmers receive fair wages and work under improved labor conditions.

Key Products in the Weightless Collection:

• Weightless Smoothing Shampoo for Curls & Waves ($6.99): Gently cleanses without stripping natural oils, leaving hair feeling refreshed and hydrated.
• Weightless Smoothing Conditioner for Curls & Waves ($6.99): Nourishes curls with rich moisture, enhancing softness and manageability.
• Weightless Smooth + Curl Cream for Curls & Waves ($6.99): Defines curls and controls frizz for a smooth, bouncy finish with no crunch.
• Weightless 15 + Benefits Daily Leave-In for Curls & Waves ($6.99): A light formula with more than 15 unique benefits for hair strands including heat protection up to 482 degrees F/ 250 degree c, promoting stronger, smoother, healthier-looking hair.
• Weightless Smooth + Hold Gel for Curls & Waves ($6.99): Provides pliable, shapeable curls with long-lasting medium hold and no flakes.
• Weightless Protect + Shine Gloss for Curls & Waves ($6.99): Smooths flyaways & frizz, seals in moisture and adds a brilliant shine after styling.

"We're thrilled to introduce this new collection," said Dametria Kinsley, Vice President of Marketing for Cantu. "The Weightless Collection is all about offering a light, airy touch to curls and waves reaching their full potential with every use." The initiative helps improve transparency across the brand's supply chain, supports parkland restoration, empowers women through training, and modernizes collection methods, ensuring a more sustainable future for the shea industry.

The Cantu Weightless Collection is now available at select CVS and Target stores as well as online at CVS.com, Amazon.com, Walmart.com, and Target.com.

For more information or media inquiries, please contact: cantu@tractenberg.com 

About Cantu

Cantu is dedicated to providing high-quality hair care products for all hair types, with a focus on natural textures. Trusted by millions of customers worldwide, Cantu combines innovative ingredients with the power of natural hair care to create products that help you love your hair every day. As part of our commitment to sustainability and ethical sourcing, Cantu is a proud member of the Global Shea Alliance, a non-profit organization dedicated to advancing sustainability, quality practices, and standards in the shea industry, while also increasing demand for shea in both food and cosmetics. Cantu Beauty is a part of PDC Wellness & Personal Care.

For more information, or to explore our range of products, visit our website at www.cantubeauty.com.

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SOURCE PDC Brands