BTS, MU:DS unveil collection inspired by Silla’s Divine Bell

As BTS fans flock to the city for their idol group’s historic comeback concert, one point of interest for them is finding memorable souvenirs to take home. For anyone bored with photo cards, magnets and key rings and looking for something new and charming, the MU:DS collaboration collection could be a great option. The group’s agency HYBE has collaborated with the National Museum Foundation of Korea’s cultural brand MU:DS to unveil the “2026 BTS x MU:DS Collaboration” collection, reinterpreting traditional patterns from the Divine Bell of King Seongdeok into modern design items. The ancient bell, housed at Gyeongju National Museum in North Gyeongsang Province and designated a National Treasure, was cast in 771 to honor King Seongdeok of the Unified Silla Kingdom (668-935). It remains the largest extant Korean temple bell and one of the finest examples of Silla’s metal-casting artistry. The massive bronze bell, standing 3.75 meters tall and weighing 18.9 tons, is widely known as the Emille Bell, named after an old legend that tells of a child cast into the molten metal so theWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times