Bright Uro Announces Chief Medical Officer and Commercial Team
Urodynamics pioneer and four urology sales/marketing veterans will drive company growth
IRVINE, Calif., Feb. 19, 2025 /PRNewswire/ -- Bright Uro, a medical device company with a mission to transform care for lower urinary tract symptoms (LUTS) through innovations in urodynamics, today announced the appointment of its new Chief Medical Officer, Dr. Scott MacDiarmid.
Dr. MacDiarmid is a highly respected expert in urology, voiding dysfunction and urodynamics. He authored The Art of Voiding Dysfunction (LUTS): Diagnosis to Treatment Pathways in 2024 and co-authored Urodynamics Made Easy, now in its 4th edition, as well as many articles on the topic. He is currently Director of the Alliance Urology Specialists Bladder Control Center in Greensboro, NC and is an Adjunct Assistant Professor in the Department of Urology at the University of North Carolina in Chapel Hill, NC.
"Bright Uro has made an exciting breakthrough in urodynamics, and I'm pleased to help bring it to the world," said Dr. MacDiarmid. "I am convinced the Glean™ Urodynamics System will advance the field and provide clinicians with diagnostic data they can trust and act upon to the benefit of their patients."
"Dr. MacDiarmid brings a depth of knowledge on the science and clinical application of urodynamics that will help Bright Uro drive its mission to educate its target markets on the value of urodynamics when properly applied," said Derek Herrera, founder and CEO of Bright Uro. "We are truly delighted to have him come aboard at this crucial time in the company's history."
Bright Uro also announced the appointment of its commercial leadership team under Chief Commercial Officer Casey Kanel. All four sales and marketing leaders are long-time veterans of industry giant Medtronic, with a combined 100 years of relevant experience.
Kristen Comstock, Vice President of Marketing, has spent most of her 20-year sales and marketing career in the urology field.
Chris Runkle, Vice President of Sales, is a 30-year sales leadership veteran with a well-documented track record of building and leading high performing teams across the U.S.
Ben Abramowitz, West Regional Sales Director, has 25 years of experience in the fields of urology and gynecology clinical sales.
Jim Monacelli, North Regional Sales Director, has 29 years' experience in the urology field including sales training and medical education.
"I'm delighted to have been able to recruit such accomplished and experienced sales and marketing leaders to prepare us for our 2025 launch of the Glean System," said Kanel. "We now have all the pieces in place to execute the rollout of this revolutionary product and lay the groundwork for growing the company exponentially in the coming years."
About Bright Uro
Based in Irvine, Calif., Bright Uro's mission is to transform care of lower urinary tract symptoms (LUTS) with innovative technology that is poised to disrupt outdated urodynamics approaches. The Company's investigational Glean™ Urodynamics System is designed to enable wireless, catheter-free urodynamics monitoring, with the ultimate goal of improving patient comfort and clinical outcomes. For more information, visit www.brighturo.com.
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SOURCE Bright Uro