Boatmart Launches New Pay-Per-Lead Model for Marine Dealers

Fastest-growing U.S. marine marketplace introduces more efficient lead pipeline

VIRGINIA BEACH, Va., March 20, 2025 /PRNewswire/ -- Boatmart, the fastest-growing marine marketplace for buying and selling boats, is launching an optimized pay-per-lead system for dealers. This model charges only for high-intent, qualified leads, maximizing return on investment while easing budget pressures. It also features co-op funding and enhanced merchandising to boost engagement and lead quality.

Seasonal fluctuations and economic uncertainty have made subscription models unpredictable for dealers. In response, Trader Interactive is launching a more consistent and dependable solution through Boatmart. This proven model, successfully implemented by their global parent company, CAR Group, is now accessible to U.S. marine dealers.

Roger Dunbar, CMO at Trader Interactive and industry expert, explained, "We've heard from our dealers that other marine marketplace models aren't working for many of them. Subscription fees from competitors have risen dramatically, making listings unaffordable for many dealers. Our new model offers a long-term solution that fits today's economy, allowing dealers to manage costs predictably while receiving high-quality leads. With this approach, dealers only pay for direct business opportunities—making it a low-risk, high-reward solution."

Customers sourcing leads through Boatmart are riding a wave of success. Since its debut at the Miami International Boat Show in February 2024, Boatmart has experienced impressive growth:

• Marketplace leads are up 297% year over year
• Marketplace visits have increased by 476% year over year
• Activity from Google search has surged by 703% year over year

Boatmart is owned by Trader Interactive, an industry leader with over 30 years of experience in marketplace development and ownership, and is part of the CAR Group, a global strategic owner specializing in automotive, outdoor recreational, and marine marketplace sectors.

To schedule an interview with Roger Dunbar or discuss other opportunities to get on board with Boatmart, please contact Lucy Staves at marketing@boatmart.com.

About Boatmart
Powered by Trader Interactive, Boatmart is a next-generation marketplace connecting marine dealers and buyers for a seamless experience. With Trader Interactive's industry expertise, Boatmart offers a high-quality shopping experience with fast-loading pages and intuitive navigation through various categories, price ranges, and locations. Find more information on our pay-per-lead model here and head to our dealer information site for our full dealer services.

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SOURCE Boatmart