BAT Rothmans launches trial campaign for glo Hyper series

BAT Rothmans is expanding consumer access to its glo Hyper heated tobacco devices with a new trial marketing campaign that lowers the entry barrier for first-time buyers. The company said Tuesday the initiative reflects a growing trend in the retail industry to focus on product trials rather than simple price cuts, aiming to boost initial satisfaction, strengthen brand engagement and build long-term loyalty. Under the campaign, first-time purchasers can buy the flagship glo Hyper pro for 29,000 won ($20) online and offline, while the glo Hyper is available for 20,000 won exclusively at offline channels. The company said the pricing strategy combines performance with accessibility, reinforcing the premium positioning of the glo brand. To broaden consumer touchpoints, BAT Rothmans has partnered with major convenience store chains including CU, GS25 and 7-Eleven. Discount coupons, available through the official glo website “discoverglo,” can be redeemed at participating stores for the glo Hyper pro in obsidian black and the glo Hyper in cobalt blue. Online shoppers can receive automatiWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times