Baja Foods Expands Premium "Chef Gustavo" Line with New Chicken & Cheese Enchiladas, Now Available at Costco Stores Across the Southeast

CHICAGO, April 23, 2025 /PRNewswire/ -- Baja Foods, the family-owned leader in authentic Mexican cuisine, proudly launches the latest addition to its premium Chef Gustavo brand: Chicken & Cheese Enchiladas with a Mild Jalapeño-Hatch Green Chile Crema Sauce. Starting today, Costco members throughout the Southeast region of the U.S. can find this bold, flavor-packed entrée in the frozen food section of select stores.

At the heart of the brand is Chef Gustavo Chávez, Executive Chef at Baja Foods. A native of Michoacán, Mexico, Chef Gustavo began his culinary journey under the guidance of his father. After immigrating to the U.S. at age 13, his passion and talent quickly propelled him forward—eventually becoming the youngest manager at the iconic El Torito restaurant chain in California.  Known as "El Chile Mayor" ("The Big Chile"), Gustavo has made over 100 national TV appearances and collaborated with top brands including Mazeca, Jarritos, Herdez, and Hormel. Now, he brings his signature flair and passion for authentic flavors directly to home kitchens through the Chef Gustavo line.

The new Chicken & Cheese Enchiladas entrée features antibiotic-free shredded white meat chicken, hand-rolled in corn tortillas with vegetables, served on fiesta rice, and topped with a creamy, mild jalapeño-hatch green chile crema sauce and a blend of melted cheeses. Each package includes six ready-to-heat enchiladas—offering a convenient, chef-crafted solution for busy families looking for authentic taste without compromise.

"The launch of our second Chef Gustavo product marks another exciting chapter for Baja Foods as we continue our mission of sharing authentic Mexican cuisine with a unique flair," said Art Velasquez, CEO of Baja Foods and son of Azteca Foods founder Arthur Velasquez. "Our new enchiladas are a flavorful tribute to Gustavo's culinary roots. We're especially thrilled to bring the Chef Gustavo brand to more households by expanding into Costco stores across the Southeast."

Chef Gustavo Chicken & Cheese Enchiladas are now available at select Costco locations in Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Puerto Rico.  For more information, visit www.bajafoodsllc.com.

About Baja Foods, LLC
With over 50 years of expertise in frozen Mexican foods, Baja Foods is a family-owned, USDA-inspected, and SQF-certified manufacturer specializing in branded and private-label products. Since 2001, the company has been a trusted partner for high-volume contract manufacturing, producing burritos, enchiladas, taquitos, and more for top consumer packaged goods (CPG) brands and private labels across the United States.  The launch of Chef Gustavo represents its next step in delivering authentic, chef-inspired frozen meals directly to consumers.

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SOURCE Baja Foods