Asset Based Lending Caps Year of Incredible Growth and Company Firsts With a 60% Increase in Funded Units
JERSEY CITY, N.J., March 26, 2025 /PRNewswire/ -- Asset Based Lending (ABL), a New Jersey-based lender providing private capital to real estate investors, funded 1,866 loans in 2024 – a 60% increase over 2023 – and expanded its employee headcount by 15%, marking a year of rapid growth and innovation for the company. The lender credits strategic sales efforts, operational improvements, and a focus on enhanced customer experience for its success.
"Building true partnerships with borrowers is fundamental to our work whether we are engaging with investors for the first time or on a repeat basis. That crucial dynamic is what propelled us to where we are today," said Joseph Viganola, Head of Sales at ABL. "In the year ahead, I look forward to creating an even more robust experience for borrowers, adopting new technologies, strategies, and processes purpose-built to meet their needs and investment goals."
In 2024, ABL took major steps to expand its geographic footprint beyond the Northeast, launching operations first in Texas then in California, to continue supporting borrowers across high-potential markets. The year culminated in the opening of a second headquarters in Cherry Hill, New Jersey, increasing access to experienced talent and strengthening core operations.
In November, the lender announced its second securitization in two years, closing ABL 2024-RTL1. The industry-leading ground-up construction package totaled $175 million, a feat made possible by ABL's long-term track record as an authority in the sector.
In 2025, ABL plans to expand its sales team, providing loan officers with additional support and incorporating marketing automation into its tech stack to improve team productivity and enhance the borrower and partner experience
To follow ABL's continued growth, visit https://www.linkedin.com/company/asset-based-lending-llc/.
About Asset Based Lending
Asset Based Lending was established in 2010, providing fast bridge financing to real estate investors for the purchase, renovation, new construction, and long-term refinance of single-family, multi-family, and mixed-use properties. A trusted lender to thousands of investors, Asset Based Lending has closed over $2.6B loans since its founding. Learn more at https://www.ablfunding.com/.
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SOURCE Asset Based Lending, LLC