Armitron Partners with Kindness.org in April to Support the Global Movement for Kindness

Armitron Donates 50 Watches to Encourage a Kinder Planet and Inspire Acts of Kindness Worldwide

NEW YORK, April 2, 2025 /PRNewswire/ -- In celebration of its 50th anniversary, Armitron (https://www.armitron.com/) continues its year-long commitment to giving back by partnering with kindness.org for the month of April. As part of this initiative, Armitron will donate 50 timepieces to the charity, a global leader in kindness research and programs.

Kindness.org is the world's leading authority on kindness. The organization conducts groundbreaking scientific research to create programs like Learn Kind, a K-8 social-emotional learning curriculum serving schools throughout the United States and globally. They recently launched the KQ (Kindness Quotient). It's like an IQ, but Kinder. The KQ is a three-minute questionnaire that measures your level of kindness, and offers evidence-based suggestions for how to activate more kindness based on your results.

"Partnering with kindness.org this April is an especially meaningful way to celebrate our 50th anniversary because it aligns perfectly with the values that have guided us for half a century," says Bobbie Weichselbaum, CEO of E. Gluck Corporation. "Kindness is one of those universal qualities that transcends boundaries and connects us all, no matter where we're from or what we do. We truly believe that even the smallest act of kindness can start a chain reaction that grows and spreads to touch others in ways we might never even see. Being able to contribute to that global movement feels like a natural extension of the work we do every day. We're incredibly proud to support kindness.org and, in doing so, help foster a kinder, more compassionate world."

The 50 watches donated to kindness.org will support the organization's mission to inspire people to practice more acts of kindness and build a sense of community. This collaboration marks the fourth month of Armitron's year-long charitable initiative, which is part of a broader goal to donate 600 watches to organizations supporting causes like women's empowerment, wellness, sustainability, and kindness. Each month, Armitron partners with a different cause, reflecting the brand's core values and dedication to making a meaningful difference.

"At kindness.org, we believe kindness is humanity's greatest asset," said Jaclyn Lindsey, CEO and Co-Founder of kindness.org. "Our mission is simple – to challenge the misconception that kindness is an abstract virtue by providing evidence for its qualitative benefits to everyone, everywhere. By partnering with like-minded individuals, organizations, and brands like Armitron, we hope to inspire a world where choosing kindness is the norm, not the exception."

As part of Armitron's 50th anniversary celebrations, the brand has also introduced an exciting update to its iconic 1975 watch. Originally released in a limited edition gold, this classic timepiece is now available in rose gold, silver, and aqua/silver in a men's and women's version – offering even more options to suit different styles. The expansion of the 1975 watch blends timeless design with modern accessibility, a hallmark of the brand for the past five decades.

For more information about Armitron's partnership with Kindness.org and its 50th anniversary, please contact BPM-PR Firm at info@bpm-prfirm.com or call 1.877.841.7244.

ABOUT ARMITRON®

Since 1975, Armitron® has been devoted to nurturing the spirit of individuality with high-quality, high-style watches at accessible price points, driven by the understanding that a timepiece is both a common thread and a distinguishing factor. As a brand underneath the E. Gluck Corporation umbrella, Armitron® connects prestige and curation with unprecedented value and convenience. E. Gluck Corporation manufactures watches under its flagship proprietary brand, Armitron. The company also manufactures watches for major fashion brands, including Anne Klein, Nine West, Vince Camuto, Steve Madden, and Joseph Abboud. Proudly headquartered in New York, Armitron is an Official Timepiece of the New York Yankees. For more information, visit www.Armitron.com.

ABOUT KINDNESS.ORG

Kindness.org is the world's leading authority on kindness. Their scientific research examines how the practice of kindness can improve quality of life for ourselves and others. They then use their findings to develop data-driven programs for schools, individuals, and workplaces. The team at kindness.org believes kindness is humanity's greatest asset, and the tools they build make the world kinder. Their mission is driven by collaboration, partnering with institutions like Harvard University and brands like NIVEA, to activate kindness on a global scale.

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BPM-PR Firm
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SOURCE Armitron