ALL THE SMOKE PRODUCTIONS ANNOUNCES LEADERSHIP TEAM: NBA CHAMPION MATT BARNES NAMED CEO AND CO-FOUNDER, BRIAN DAILEY NAMED PRESIDENT AND COO
LOS ANGELES, Feb. 11, 2025 /PRNewswire/ -- ALL THE SMOKE PRODUCTIONS today announced the appointment of co-founders Matt Barnes and Brian Dailey to formal roles within the company. Barnes, the NBA Champion-turned-media entrepreneur, will serve as Chief Executive Officer, while Dailey, a former Showtime Sports programming executive, will assume the role of President and Chief Operating Officer.
ALL THE SMOKE PRODUCTIONS was founded in 2024 following the closure of Showtime Sports, the television network division that helped launch the sports and culture-shaping digital series ALL THE SMOKE WITH MATT BARNES AND STEPHEN JACKSON in 2019. The ATSP ethos stems from its flagship series, focusing on unfiltered, authentic storytelling led by athletes themselves.
"We founded ALL THE SMOKE PRODUCTIONS to change the game and that is what we are doing," said Barnes. "We are telling authentic stories that matter, and it's been an incredible journey to see the impact we've had in such a short time. Year two of this company is about expanding that vision and creating more opportunities for athletes to have a voice in how their stories are told."
"The world of sports media is rapidly evolving," said Dailey, "and ALL THE SMOKE PRODUCTIONS is at the forefront of that transformation. We're not just creating compelling, important content—podcasts, series, documentaries and brands—we are leading a movement to amplify varied and diverse voices, inspire audiences and engage fans on a deeper level."
In 2024, the company made significant strides to quickly re-establish infrastructure, launch new intellectual property and continue to grow its already sizable digital audience. It also launched a new content division, ALL THE SMOKE FIGHT, bringing its total digital reach to over 20 million. The company signed Boxing Hall of Fame inductees Andre Ward and Roy Jones Jr., to key roles and established a progressive distribution strategy across social platforms, YouTube, and all major podcast outlets. New deals are pending with major OTT and streaming services.
Additionally, ALL THE SMOKE expanded its brand with a coffee table book from Simon & Schuster, a new premium Mezcal, a limited-edition sneaker collaboration, and a premium merchandise line. The company partnered with Live Nation to launch a live series, Smoke Tour Live, strengthened its alliance with online sports betting leader DraftKings, audio giant iHeartRadio and formed strategic partnerships with Meadowlark Media and Kevin Durant's Boardroom brand.
Today, just one year after its founding, ALL THE SMOKE PRODUCTIONS produces more than eight regularly scheduled premium digital series at the intersection of sports and culture, including ALL THE SMOKE, UNPLUGGED, THE ART OF WARD, MORNING KOMBAT and, in conjunction with Kevin Garnett's Content Cartel, KG: CERTIFIED and TICKET & THE TRUTH. Additional series along with multiple documentary film projects are currently in development to be announced this year.
Barnes, a member of the 2007 "We Believe" Warriors and the 2017 NBA Champion Warriors, transitioned into media following his 14-year NBA career. Along with fellow Champion and friend Stephen Jackson, Barnes founded ALL THE SMOKE in 2019, and the series quickly gained success, earning multiple awards and industry accolades, including the 2024 NAACP Image Awards, 2023 Webby Awards, and the 2021 iHeart Radio Podcast Awards.
Dailey served as Senior Vice President of Sports Programming and Strategy at Showtime Networks from 2019 until the department's closure. His leadership played a key role in transforming Showtime Sports into a leader in innovative, culturally relevant sports content and distribution. Dailey's connections with athletes, artists, and creative brands set new standards in collaborative promotion and fan engagement. He has produced several unscripted sports films and series for both linear and digital distribution. Prior to Showtime, Dailey worked at ESPN, where he developed key partnerships and pioneered broadcast integrations.
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