100 Launches '100x' Alliance, and Welcomes Camber Creek to its Group of Investors

The launch of 100x marks a turning point for rental fraud prevention, as 100 secures key investment and experiences record adoption.

NEW YORK, March 4, 2025 /PRNewswire/ -- 100, the first-of-its-kind multifamily fraud prevention software platform, today announced the launch of 100x, an unprecedented initiative uniting identity and fintech thought leaders, influential multifamily operators, and numerous National Multifamily Housing Council (NMHC) Top 50 Companies.

100x is bringing together the brightest minds inside and outside the real estate and identity industries. It is ushering in a new framework to qualify potential renters, increasing security, trust, and efficiency in the rental process overall. Further, 100x was created with a goal to educate major real estate players on the current fraud crisis in the industry, and how to stymie it. Multifamily operators representing more than 1 million units are already part of 100x, such as Pauline Houchins and Jenn Kloet from Asset Living, Ariel Hanson and Jill Hinton from GoldOller Real Estate Investments, and Allison Crawford from Knightvest Residential, signaling the industry's commitment to mitigating rental fraud and driving a smarter and safer experience for both renters and operators.

Additionally, with multifamily operators rapidly embracing both 100x and 100's fraud prevention platform, the company's growing impact has also drawn the attention of leading investors. PropTech venture capital firm Camber Creek has joined as a strategic investor, bringing 100's funding to $7.7M and signaling strong confidence in the company's vision.  

"Camber Creek's support signals a pivotal moment for the multifamily industry," said Caren Maio, Co-Founder and CEO of 100. "Their belief in our mission, combined with the launch of 100x, underscores the magnitude of what we're building. This isn't just about a product — it's a movement to create a universally trusted rental process."

Within 90 days of the company's launch, 100 signed on over 100,000 units from a wide range of NMHC Top 50s and prominent operators in the multifamily space. Accordingly, 100 has set the stage for industry-wide transformation, putting it in a position to spearhead the 100x alliance.

"The technology behind 100 is the future of multifamily fraud prevention," said Jeffrey Berman, General Partner at Camber Creek. "100 is breaking barriers and paving the way for a smarter, safer, and fairer rental process. We are thrilled to be a part of their journey and backing a team uniquely equipped to bring this solution to market."

For multifamily operators who want to join 100x and reshape the future of renting, visit get100.com.

About 100
100 is a real estate technology platform revolutionizing the rental application and screening process for the multifamily real estate industry. Leveraging cutting-edge identity verification and fraud prevention technology, 100 is creating a new standard in the rental process that eliminates fraud, friction, and bias. Built and backed by some of the industry's most successful operators, 100 flips the rental game on its head, making screening faster, easier, and more accurate than ever. For more information, visit get100.com.

About Camber Creek
Founded in 2011, Camber Creek is a global financial platform focused on driving innovation in the real estate industry. The firm invests in and scales compelling technology companies that are transforming the real estate industry. Over the past 14 years, Camber Creek established its venture arm as the premier real estate technology investor by consistently delivering industry-leading returns, driving value for its portfolio of startups, and generating successful company exits. Select investments include industry-leading companies Flex, Bilt Rewards, Proof, Curbio, VTS, HappyCo, and more. Today, Camber Creek has nearly $1 billion in assets under management with offices in Washington, D.C., New York, and Palm Beach. For more information, visit www.cambercreek.com.

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