Ride-hailing rivalry intensifies as Kakao, Uber launch membership services

The mobility market is entering a fierce membership war as leading ride-hailing services Kakao Mobility and Uber both roll out paid subscription programs, aiming to secure loyal customers and build stable revenue. Kakao Mobility recently launched its subscription service, Kakao T Members, targeting frequent users with a curated package of benefits. Meanwhile, Uber Taxi is introducing Uber One to the Korean market, setting up to challenge Kakao’s long-standing dominance by offering attractive rewards while matching its competitor's pricing. Kakao Mobility membership, officially launched Aug. 27, comes in two options: Mobility Plus and My Car Plus. Mobility Plus, priced at 4,900 won ($3.52) per month, is targeted at taxi users. It offers 3 percent payback in points when using premium taxi services like Venti or Black, and 5 percent payback for bike- or pet-friendly ride services. It also includes coupons to use its Blue and Booster services, and up to 20,000 won worth of monthly coupons for selected rental cars, leisure activities and overseas ride-hailing services. The My Car Plus membeWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times