A roundup of the most newsworthy consumer and retail announcements from PR Newswire this week, including Coach's WNBA partnership, Lowe's video game appearances and BJ's Broccoli Cheddar Pizookie®.
NEW YORK, April 18, 2025 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help consumer/retail journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.
The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.
Coach and WNBA Announce Multiyear Partnership
Highlighting the intersection between sports and fashion, the agreement brings on Coach as the WNBA's luxury handbag brand, with the goal of empowering players and fans to courageously express themselves. The initiative also underscores Coach's grounding purpose, the Courage to Be Real, a platform meant to inspire people to confidently explore all the facets of their identity.Game On! Butterfinger® Partners with 'Borderlands 4' to Launch Epic Sweepstakes
"Our new Salted Caramel Butterfinger adds a perfect sweet-and-salty twist to fuel your gameplay, and we've created some incredible rewards that bring the Borderlands universe to life in a way that will excite candy lovers and gamers alike," said Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio.Sol de Janeiro Makes History as Coachella Valley Music and Arts Festival's First Fragrance Partner and Exclusive Body Care Sponsor
At the heart of the partnership is Casa Cheirosa, a bold, 30x30-foot sensory playground created with experiential agency MKG. Designed as an oasis for Coachella-goers, this vibrant installation offers a place to cool off, get spritzed, and feel revived. Festival attendees are invited on a journey through six immersive zones that celebrate the full spectrum of scent—from the first spark of attraction to the moments of connection, comfort, and unforgettable impressions.Pringles® and Miller Lite: Two of America's Favorite Cookout Staples Combine Their Iconic 'Crisp' Flavors for the Snack of the Summer No need for a grill—limited-edition Pringles x Miller Lite crisps perfectly combine your favorite beer-infused barbeque staples, bringing all the best flavors of a cookout into a single can of snackable crisps. From Beer Can Chicken to Grilled Beer Brat, each mouthwatering Pringles flavor tastes like your favorite grilled foods and tantalizes taste buds with Miller Lite's hoppy, malt beer aroma.Valentino Beauty Introduces Puffer Gloss: Extra Plump. Extra Shine. Extra Care "This formula is all about comfort and confidence. It plumps, it shines, and it nourishes all in one swipe," said Yadim, Global Makeup Artist for Valentino Beauty. For the launch, Puffer Gloss finds itself expressed through seven mesmerizing hues, ranging from 00R Dazzling Mermaid— a clear shade infused with pearlescent pink and blue shimmers— to 520R Moonlight Crush— a deep burgundy that offers a sophisticated and sultry edge.Chili's® Takes Another Swing at Fast Food with the Debut of the All-New Big QP Burger to its 3 For Me® Menu The new burger features familiar fast food flavors with two slices of American cheese, mustard, ketchup, pickles, diced onions and 85% more beef than a Quarter Pounder® with Cheese. Along with the burger launch, Chili's is also helping diners offset outrageous fast food prices with Fast Food Financing for those moments when a Chili's just isn't in reach.method Returns to Coachella Valley Music and Arts Festival as the Official Body and Hair Care Sponsor As the festival's official body and hair care sponsor, method is unveiling dream in the desert - an immersive, multi-sensory activation inspired by the transformational power of the shower and its new dream foam foaming body wash. Festivalgoers can also find method hand soap in restrooms and personal care products in the campgrounds, providing fresh starts throughout the weekend.Celebrate Burgers and Bottomless Fun at Red Robin this National Burger Month with Bottomless Burger Pass The Bottomless Burger Passes will be available for purchase starting April 17 at 9 a.m. MT. Guests who purchase this limited-time offer will receive an exclusive black-and-gold card in the mail for redemption from May 1-31, 2025. Red Robin's Bottomless Burger Pass is redeemable for one gourmet burger of guests' choice served with a bottomless side each day of the month of May.Game On: Lowe's To Appear in Multiple EA SPORTS Titles for the First Time By bringing this new content to EA SPORTS massive community of players, Lowe's seeks to connect with digitally savvy audiences in their areas of interest earlier, more frequently and in a native way, thus establishing true connections with the next generation of loyal Lowe's fans.BJ's Restaurant & Brewhouse Goes 'Green' and Gets 'Cheesy' with the Broccoli Cheddar Pizookie®
Prepare yourselves for the Broccoli Cheddar Pizookie®, a culinary masterpiece that defies all dessert conventions. Forget the chocolate chunks—this Pizookie® boasts a cheddar and broccoli base, further enhanced by a decadent topping of melted cheddar and steamed broccoli with two scoops of mashed potatoes. It's the comfort food combination you never knew you wanted or even needed.Sky Organics Expands Organic Hair Care Collection with New Innovation for Curl & Scalp Health This expansion highlights the brand's unwavering dedication to offering tailored solutions that empower consumers with textured hair to set their curls free. Sky Organics' latest hair care innovations are designed to deeply nourish curls and invigorate scalp health to support stronger, vibrant, fuller-looking hair - because caring for your curls starts with caring about your ingredients. Taco Bell Brings Back Fan-Favorite Chicken Nuggets with Ambitions to Make Crispy Chicken Permanent by 2026 Taco Bell tested over 50+ recipes and flavor combinations to perfect the crispy tortilla-chip breaded coating that makes these nuggets irresistible. Bold by design, the nuggets are made with tender all-white meat chicken, marinated in zesty jalapeño buttermilk, complete with a tortilla-crumb coating.Mamba® Fruit Chews Launches Limited-Time Beach Sticks Flavors to Help Candy Lovers Take a Beat This Summer On shelves and available now through September (or while supplies last), the newest Mamba Beach Sticks drop is packed with Strawberry, Orange, Lemonade, and Banana flavors—making it the perfect treat for the beach, the pool, or anywhere you might need a moment to chill and recharge.K-Beauty Trouble-Care Leader 'Fation' Debuts Nosca9 Deep Pore Cleanser in the U.S., Laying the Foundation for Glass Skin What sets this cleanser apart is its key ingredient: Retinal—a highly functional next-generation powerhouse often described as a more effective and less irritating upgrade to the widely known Retinol. In addition, the formula includes rice extract, 17 types of amino acids, and a tannin complex for a well-rounded, skin-friendly deep cleanse.Panera Introduces First-of-Its-Kind Croissant Toast Sandwiches to Lunch and Dinner Menus, Launches "It Just Meals Good™" Brand Platform Starting April 16th, the Croissant Toast Sandwiches headline a spring lunch and dinner menu refresh that also features the introduction of new menu items including the Strawberry Chicken Caprese Salad. The menu also features the return of perennial guest favorites Strawberry Poppyseed Chicken Salad and Mexican Street Corn Chowder at Panera® cafes nationwide.For more news like this, check out all of the latest retail-related releases from PR Newswire.
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