Tillamook Country Smoker® and Mike's Hot Honey® Ignite the Snack Industry with New Sweet-Heat Beef Sticks

New product line taps into the explosive "Swicy" trend, offering a mouth-watering blend of 100% premium beef and the irresistible zing of Mike's Hot Honey.

BAY CITY, Ore., March 25, 2025 /PRNewswire/ -- Tillamook Country Smoker, a leader in premium, handcrafted meat snacks, is thrilled to announce a fiery new partnership with Mike's Hot Honey, America's No. 1 and original brand of hot honey. This month, they are introducing the all-new Tillamook Country Smoker Beef Sticks infused with Mike's Hot Honey, perfectly capturing the 'Swicy' flavor trend that's captivating taste buds nationwide.

Crafted for the adventurous palate, these 100% premium beef sticks blend the sweet, all-natural heat of Mike's Hot Honey with Tillamook's signature slow smoked flavor for a snack that's sure to delight. Available in a convenient, portable 1oz stick, these sausages are set to become the go-to treat for flavor-seeking snackers everywhere.

Bree Randall, Chief Marketing Officer of Tillamook Country Smoker, expressed her excitement about the launch: "We're ecstatic to introduce a snack that not only satisfies the current consumer appetite for bold, authentic flavors but also exemplifies our dedication to quality. This collaboration between Tillamook Country Smoker and Mike's Hot Honey represents a union of two iconic brands, each with a steadfast commitment to delivering high-quality, flavorful products. Our delicious new beef sticks deliver the perfect balance of sweet, spicy and savory, crafted without any artificial ingredients – a true testament to our shared commitment to excellence."

"Partnering with Tillamook Country Smoker is an exciting step for us, blending the natural sweetness and bold heat of our honey with their expertly smoked beef products," said Mike Kurtz, Founder, Mike's Hot Honey. "We've always aimed to elevate everyday eating with our hot honey's unique flavor fusion, and these new meat snacks are a perfect canvas for those who love a little adventure in every bite."

Each beef stick is packed with 8 grams of protein and made with all natural ingredients, including 100% pure honey infused with real chili peppers, making every bite a guilt-free pleasure.

Tillamook Country Smoker's beef sticks infused with Mike's Hot Honey can now be purchased on Amazon and on Tillamook's website. This summer they will also be available at select 7Eleven locations.

About Tillamook Country Smoker: True to its roots, Tillamook Country Smoker is known for its commitment to quality, delivering superior beef jerky, sausages and more since 1975. Made with 100% premium beef and all-natural ingredients, all of Tillamook's products are handcrafted and smoked with real hardwood in Tillamook County, Oregon. Tillamook Country Smoker products are available online and at leading retailers nationwide. To learn more, please visit tcsjerky.com.

About Mike's Hot Honey: Mike's Hot Honey is America's original and leading brand of hot honey and has been elevating everyday eating experiences since 2010, when its first drizzle on a pizza at Paulie Gee's in Brooklyn sparked a word-of-mouth sensation and created a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria, as well as other local restaurants and businesses. Today, Mike's Hot Honey can be found in thousands of restaurants and retailers across the country, with the same original recipe in the bottle. Using only 100% pure honey infused with real chili peppers, Mike's Hot Honey's one-two flavor punch of sweetness then heat makes any dish more dynamic, from the original pairing on pepperoni pizza to chicken, cheese and charcuterie, ice cream, cocktails, and so much more. Mike's Hot Honey empowers chefs and eaters everywhere to customize, create, and share extraordinary meals. Happy drizzling! For more information about Mike's Hot Honey, please visit mikeshothoney.com.

About Insignia Capital Group: Insignia Capital Group is a growth-oriented private equity firm focused on building world-class companies in the consumer and business services sectors. We partner with company founders and their teams to help drive growth and achieve true business potential.

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SOURCE Tillamook Country Smoker