Taste of Home Teams Up with Pinterest to Unveil Exclusive Video Series, Marking New Strategic Partnership with TMB

"50 Plates Across the States" will celebrate top recipes from home cooks across the USA 

NEW YORK, March 6, 2025 /PRNewswire/ -- Taste of Home and Pinterest have partnered up to launch an exclusive video series, "50 Plates Across the States," highlighting some of the most iconic and beloved dishes from throughout the country.

Taste of Home, known as the go-to source for home cooks and community-driven recipes, developed the series as a co-production with Pinterest to tap into America's love for storytelling through food. The show is a culinary road trip across the country, blending meal-planning inspiration with actionable, easy-to-follow recipes for food-lovers across the platform. 

Each episode, premiering over the next five weeks, delivers a curated, bite-sized recipe tailored for Pinterest.

Key Features of the New Video Series: 

• 50 Episodes each showcasing a different dish from one of the 50 states
• Submitted by Home Cooks from the Taste of Home community, bringing a personal story to every episode
• Expertly Curated Recipes by Taste of Home's editorial team
• Tested in Taste of Home's Test Kitchen, ensuring each dish is a foolproof crowd-pleaser

The series marks the start of a new, larger strategic partnership between Pinterest and Taste of Home's parent company, TMB (Trusted Media Brands).

TMB, which reaches over 108 million unique individuals and 38% of the US internet population monthly according to ComScore, manages a portfolio of additional lifestyle and entertainment brands—including Reader's Digest, Family Handyman, and The Pet Collective—which are now part of Pinterest's Red Standard Program alongside Taste of Home, signifying TMB is among the top-performing publishers on the platform. 

As part of its partnership with Pinterest, TMB is testing new, experimental formats and features on the platform, including shoppable Pins, affiliate content, collages, and more. The company has also developed a slate of new sponsorable Pinterest-first video series for each brand, which it plans to unveil to advertisers and audiences later this year.

At the center of the partnership is TMB's collaboration with Pinterest's Programming and Originals team, the group responsible for bringing "50 Plates Across the States" to life.

"Food is a powerful way to connect people and celebrate our shared heritage," said Nadine Zylstra, Global Head of Programming and Originals at Pinterest. "We were thrilled to partner on this series from Taste of Home, highlighting top recipes tested by real people, in their real kitchens, bringing real inspiration to home cooks on Pinterest from all around the country."

"Building a diversified media company starts with forging strong strategic relationships with a handful of very important partners, and we're thrilled to say Pinterest is one of them," said TMB Chairwoman and CEO, Bonnie Kintzer. "Pinterest offers a unique opportunity for publishers like us to build a presence where our brands can thrive and consumers can discover their next inspiring project in a positive environment. The launch of Taste of Home's new series marks the next chapter of our deepening partnership with Pinterest."

About Taste of Home
Taste of Home is the world's leading food media brand featuring recipes, cooking tips, and inspiration from home cooks. With a trusted test kitchen and a vibrant community of contributors, Taste of Home continues to celebrate and share the joy of cooking through its magazines, social platforms, and cookbooks. 

About TMB
TMB (Trusted Media Brands) is the community-driven lifestyle and entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web, and print through its portfolio of brands, including Taste of Home, Reader's Digest, Family Handyman, FailArmy, People Are Awesome, The Healthy, and The Pet Collective. Learn more at tmbi.com.

About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over 550M monthly active users worldwide.

Media Contact:
Michael Boccacino
michael.boccacino@tmbi.com

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SOURCE Trusted Media Brands