Spirit of Gallo and Globally Recognized Mexican Content Creator Luisito Comunica are Turning Up the Spice Level of Precopeos (Pre-Parties) with the Launch of Gran Malo in New U.S. Markets

The Spicy Tamarind Flavored Shot Brand Made with Tequila Blanco is Now Available in Arizona, Colorado, Nevada, New Mexico, California, and Texas

MODESTO, Calif., March 6, 2025 /PRNewswire/ -- Gran Malo, a spicy tamarind flavored shot brand co-founded by globally recognized Mexican content creator Luisito Comunica, is expanding its availability in the U.S. after a successful launch in Southern California in 2024, where it became the biggest new spirit brand that year. Tequila fans can now find Gran Malo in stores, restaurants, and bars across Arizona, Colorado, Nevada, New Mexico, California, and Texas and the brand will continue to expand to additional markets in the future.

Best served as a chilled shot, Gran Malo is perfect for any party occasion - especially the precopeo, or pre-party. After being developed and then introduced in Mexico in 2021, Gran Malo quickly became the premium spicy tamarind flavored tequila blanco of choice in Mexico before expanding across Latin America and Southern California. Its signature blend of macerated Mexican chilis and natural tamarind flavor, inspired by the spicy candies of Mexican culture, has made Gran Malo a standout among other tequila-based beverages and a highly differentiated offering in the flavored shot category.

"Whether you're hanging with friends at home or the bar, Gran Malo is the ideal spicy tamarind flavored chilled shot to make any precopeo, a true celebration - with an added hint of mischief," said Luisito Comunica, Co-Founder of Gran Malo. "In partnership with Spirit of Gallo and Casa Lumbre, I'm thrilled to see the increased popularity of Gran Malo first in Mexico, then across Latin America, and now more broadly in the U.S.  Now is definitely the time to raise a shot of Gran Malo and say salud!"

"At Spirit of Gallo, we are always looking for opportunities to disrupt categories and authentically connect with new consumers. Gran Malo is the perfect example of this," said Britt West, Chief Commercial Officer Spirit of Gallo. "The power of Luisito Comunica, a globally recognized cultural figure, combined with a great-tasting liquid that stands out in the flavored shot category, has allowed the brand to become one of Amazon's top 10 sellers within all food and beverage in Mexico and we look forward to continuing that success in the United States."

True to its deep, authentic Mexican roots, the Gran Malo logo features iconic characters from Mexican folklore - El Diabloand La Calaca - symbolizing the spirit of adventure and risk, and the bottle's packaging is inspired by traditional papel picado. The cap of the Gran Malo bottle doubles as a shot glass, adding a practical and unique element to the experience.

Gran Malo is available in 750ml bottles (SRP $19.99) in all markets and the 50ml size (SRP $1.99) in California with additional markets coming soon. To find Gran Malo, visit granmalo.com and follow @gran.malo and @luisitocomunica on Instagram.

About Luisito Comunica:
Based in Mexico, Luisito Comunica is a content creator, avid traveler, author, speaker, and entrepreneur, who with his charisma and unique adventurous style, has built a large following of fans and like-minded enthusiasts across Mexico, Latin America, and beyond. Currently, Luisito has a combined 128 million followers across his social platforms. Luisito is regularly recognized as the Mexican individual YouTube creator with the most subscribers, having held that distinction more than four times in a row. Recently, Luisito has spoken at leading global conferences including the World Economic Forum in Davos, YouTube's Brandcast event in Mexico, and the first Mexican edition of Vidcon. You can learn more about Luisito Comunica by following @luisitocomunica on Instagram.

About Casa Lumbre:
Founded and based in Mexico, Casa Lumbre is a global spirits company that develops, produces and incubates premium, award-winning spirits. Originally known for Mezcals, Liqueurs and Tequilas, Casa Lumbre continues to tap into its global values and perspective to expand beyond Mexican distillates. More information on Casa Lumbre is available at www.casalumbre.com.

About Spirit of Gallo:
Spirit of Gallo is the second largest spirits supplier in the United States by volume and represents some of the most iconic brands in the industry including: High Noon Hard Seltzer, New Amsterdam Vodka, E&J Brandy, RumChata, Camarena Tequila, RumHaven, Stratusphere Gin, The Dalmore Scotch Whisky, Tequila Komos, Don Fulano Tequila, Horse Soldier Bourbon, Amaro Montenegro and Condesa Gin. The entire portfolio is featured on www.spiritofgallo.com.

CONTACT:
granmalo@hm-com.com
Kaitlyn Sestak
kaitlyn.sestak@ejgallo.com 

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SOURCE Spirit of Gallo