Smells Like Victory: Degree® Deodorant's Original Cool Rush Formula is Finally Back
What happens when a cult-favorite deodorant fragrance disappears? Fans revolt. Thousands of comments and a viral petition later, Degree's Original Cool Rush formula is finally back.
HOBOKEN, N.J., April 28, 2025 /PRNewswire/ -- Today, Degree® announces the long-awaited return of the Original Cool Rush scent in its best-selling antiperspirant. Driven by an outpouring of fan passion across thousands of comments, reviews, social posts, and even a Change.org petition, the Original scent returns to shelves nationwide today.
Degree mistakenly changed its best-selling scent when they tweaked the formula in an attempt to create a longer-lasting fragrance for its consumers. "This isn't just a relaunch, it's a redemption," said Chris Symmes, Head of Marketing for Degree. "Our shoppers held us accountable, and we listened. Cool Rush isn't just the top-selling scent in the deodorant category, it is a part of people's everyday routines and memories. This return reflects our commitment to building a brand that truly listens and responds to its community."
The return of the Original Cool Rush marks a rare moment of brand course-correction driven entirely by consumer voices. From Reddit threads to TikTok rants, Cool Rush loyalists didn't hold back when they noticed something was off. Among the first to speak out was Benjamin "As Is" Ross, a California-based DJ, whose impassioned online commentary helped ignite the movement. As one of Cool Rush's earliest (and loudest) critics, Benjamin became an unexpected hero of the comeback. To celebrate his role in bringing back the scent, Degree is hosting the first-ever Cool Rush Comeback Parade in his hometown of San Jose, CA on May 3rd – a full circle moment for a fan who refused to let his favorite scent fade away.
Across social media, Degree is teaming up with athletes, creators, and longtime loyalists, like reality legend, Boston Rob, to drop exclusive content since #CoolRushIsSoBack. Because when a classic returns, it deserves more than a shelf – it deserves a standing ovation.
The newly returned Degree Original Cool Rush 48H Antiperspirant brings back everything that made it a cult favorite: all-day sweat protection, bold freshness, and the crisp, invigorating scent fans know and love. All of these amazing benefits are available in the best-selling scent at many major retailers for under $4
The OG Cool Rush is back. Because the people asked, and Degree delivered.
About Degree
Degree is a leading deodorant brand committed to backing Go Getters with products that work as hard as they do. With innovative technology and dependable protection, Degree gives users the confidence to rise, grind, and go again. Degree is an official corporate partner of the NCAA®.
About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023.
Media Contact:
Alexandra Brito
Edelman PR
Alexandra.Brito@edelman.com
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SOURCE Degree